Chief Marketing Officer, Fractional

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of how NewWorld shares its initiatives and convert visibility into business development success.

• Develop comprehensive launch strategies for each show, encompassing target audiences, traditional media outreach, and social media tactics.

• Ensure that every show and command center generates a high-quality case study.

• Continuously integrate case studies into existing business development resources.

• Establish content development alliances with entertainment firms, creator organizations, and entities focused on revenue and audience expansion.

• Connect NewWorld’s efforts with studios for the acquisition and monetization of intellectual property, including titles, franchises, and formats.

• Present NewWorld’s narrative and initiatives to partners managing and advising on-screen and off-screen talent as needed.

• Co-create and implement a partnership program designed to evolve into a core function with a dedicated team within 18 months.

• Keep NewWorld at the leading edge of industry discussions surrounding AI technology.

• Utilize AI across media development, production, distribution, and monetization to enhance business value.

• Collaborate within the Office of the CEO on marketing, partnerships, and innovation.

⛳️ Requirements

• 8+ years of experience in marketing, partnerships, business development, or strategy.

• Ideal candidates will have experience in more than one of marketing, partnerships, business development, or strategy.

• Proven history of successfully launching projects and gaining attention in both traditional media and social platforms.

• Experience in forming partnerships that lead to secured talent, won distribution, or generated revenue.

• Proficient understanding of creator ecosystems and the deal-making processes within entertainment, brand, and media companies.

• Ability to transform completed work into case studies and sales materials.

• Early adopter of emerging technologies, particularly AI, with insight into their practical applications.

• Exceptional writing and synthesis skills.

• Credibility in representing the company to senior external stakeholders.

• Background in an early-stage or rapidly evolving environment, where the candidate has built functions rather than inherited them.

• Entrepreneurial mindset and self-driven.

• Comfortable taking ownership of new responsibilities.

• Capable of discussing both deals and creative craftsmanship with credibility.

• Strong external representation abilities with senior partners.

• Competent in managing marketing, partnerships, and innovation concurrently.

• Passionate about NewWorld’s mission and its audiences.

🏝️ Benefits

• Remote work options available.

• Opportunity to work from the New York office.

• Occasional travel aligned with key meetings and events.

• Opportunities for career advancement.

• Support for staff development and growth.

• Commitment to equal opportunity.

• Strong encouragement for women, people of color, LGBTI individuals, individuals of all religions or nationalities, and people with disabilities to apply.