Director, Marketing – Recruitment Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee all creative operations for clients in higher education.

• Establish and enhance the creative vision while creating a modern, high-performing creative team.

• Create captivating brand narratives and scalable, performance-driven marketing materials.

• Propose bold and distinctive creative ideas to university partners.

• Improve creative output focusing on performance, scalability, speed, iteration, and measurable results.

• Supervise design, art direction, video, creative strategy, and content creation.

• Develop systems, standards, and workflows for brand initiatives and high-volume execution.

• Implement integrated campaigns across various channels including advertising, websites, email, social media, video, TV/CTV, audio, print, and out-of-home.

• Act as a consultative partner, identifying marketing and enrollment challenges.

• Facilitate workshops and discovery sessions with university stakeholders.

• Prepare and present materials to gain stakeholder support.

• Define project scopes with account and business development teams.

• Create detailed action plans with stakeholders, timelines, and success metrics.

• Utilize market and user research, competitive analysis, and AI tools.

• Convert research findings into strategic recommendations for the marketing funnel.

• Collaborate with internal teams and provide briefs to copywriters, designers, and implementation teams.

• Evaluate performance data and suggest strategic directions.

• Outline the student journey and key recruitment-funnel interactions.

⛳️ Requirements

• Minimum of 7 years of experience in digital marketing; agency experience preferred.

• Experience with various types of institutions and programs.

• Direct experience in higher education or with clients in that sector.

• Proven experience leading workshops and presenting to senior stakeholders.

• Strong expertise in market research, competitive analysis, and strategy formulation.

• Comprehensive understanding of the enrollment funnel from demand generation to matriculation in online higher education programs.

• Experience in defining and structuring consulting projects, including effort estimation and managing client expectations.

• History of producing actionable recommendations that clients successfully implement.

• Ability to forge strong relationships and collaborate across various departments.

• Must reside in the continental United States, preferably near a major airport.

• Availability during core business hours, 9 a.m.–5 p.m., with minor time-zone flexibility.

• Reliable high-speed internet and a quiet, organized workspace for video calls with partners.

• Willingness to travel up to 20% of the time.

• Familiarity with marketing automation tools and CRM platforms is a plus, though not required.

• Experience with SEO, paid media, and content marketing strategies is also optional but advantageous.

🏝️ Benefits

• Work from our stunning NYC office or the comfort of your home office!

• Computer and charger provided at no cost!

• 401(k) plan with company matching and equity opportunities.

• Comprehensive medical, dental, and vision insurance for you and your family, including mental health resources like Headspace and Talkspace.

• Employer-covered life and disability insurance.

• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance.

• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits.

• Pre-tax benefit options for eligible healthcare, dependent care, and commuting expenses.

• Employee Assistance Program (EAP).

• Paid parental leave.

• Wellness initiatives and resources.

• Complimentary subscription to the Calm app.

• Employee discount program.

• 4 weeks of paid vacation, 10 paid holidays, and paid sick leave.

• Monthly mobile connectivity stipend.

• Annual education stipend for ongoing learning.

• Opportunities for professional growth.