Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Collaborate in executing user research, including surveys and user testing, while managing the analysis to derive actionable insights.

• Examine both qualitative and quantitative user data to pinpoint patterns, friction points, and opportunities within Earn and rewards products.

• Incorporate a Gen Z consumer perspective into problem framing, messaging, and the assessment of product experiences.

• Utilize AI tools to expedite insight generation and guide growth strategies and marketing initiatives.

• Take ownership of product marketing for designated new and existing products throughout discovery, validation, planning, launch, learning, optimization, and scaling phases.

• Translate the Earn and rewards category strategy into product-specific positioning and messaging.

• Formulate and implement go-to-market strategies across in-app interfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement, identify potential risks, and explore opportunities for iteration.

• Design tests, monitor outcomes, and make adjustments based on data findings.

• Work closely with Product Managers, Marketing Communications, Product, Engineering, Compliance, Legal, Data, and Design teams.

• Adjust priorities in response to shifting business needs.

• Contribute to team documentation to ensure insights and learnings are shared across different teams.

⛳️ Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a similar field.

• Strong analytical skills and ease in working with qualitative feedback, behavioral data, and survey results.

• Proven experience with Claude or comparable large language model tools is essential; candidates should be adept at leveraging AI to boost productivity, research, and communication.

• A clear and concise communicator capable of distilling complexity into sharp insights or recommendations.

• Inquisitive about AI tools and enthusiastic about using them to enhance efficiency.

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies, NPS analysis, or customer interview programs.

• Familiarity with lifecycle messaging, in-product copy, or Braze (or similar platforms).

• Background in fintech, subscriptions, or marketplace businesses.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and a supportive work environment.

• Access to cutting-edge technology and tools.