Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of product marketing for a designated portfolio of both new and existing products, covering areas such as discovery, validation, planning, launch, learning, optimization, and scaling.

• Conduct analysis of qualitative and quantitative user data to uncover patterns, friction points, and potential opportunities.

• Assist in the development and enhancement of Shopper Voice and Customer Advocacy research initiatives.

• Integrate a Gen Z consumer perspective into problem framing, messaging, and product experience assessment.

• Utilize AI tools to expedite insight generation and shape growth strategies and marketing initiatives.

• Establish positioning and messaging that is informed by behavioral data and user research.

• Create and implement go-to-market strategies across in-app platforms, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement metrics, identify risks, and explore opportunities for iteration.

• Design experiments, monitor outcomes, and make adjustments based on data-driven insights.

• Collaborate with Product Managers, Marketing Communications, Product, Engineering, Data, Design, and Marketing teams.

• Adjust priorities in response to shifting business needs and contribute to documentation across teams.

⛳️ Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field; internships, co-ops, and academic projects are included.

• Strong analytical skills and comfort in working with qualitative feedback, behavioral data, and survey findings.

• Excellent communication skills, with the ability to distill complexity into clear insights or recommendations.

• Curiosity about AI tools and a desire to leverage them for more efficient work processes.

• Experience with consumer-facing or mobile products is a plus.

• Familiarity with user research methodologies, NPS analysis, or customer interview programs is advantageous.

• Experience in lifecycle messaging, in-product copy, or using Braze or similar tools is beneficial.

• Background in fintech, subscription services, or marketplace businesses is a plus.

🏝️ Benefits

• [List benefits here]

• [List benefits here]

• [List benefits here]

``` (Note: Please replace "[List benefits here]" with the actual benefits details, as they were not provided in the original job description.)