Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Conduct user research, encompassing surveys and user testing, and synthesize results into actionable insights.

• Analyze both qualitative and quantitative user data to uncover patterns, identify friction points, and discover opportunities within Earn and rewards products.

• Utilize a Gen Z consumer perspective to frame problems, craft messaging, and evaluate product experiences.

• Employ AI tools to expedite insight generation and shape growth strategies and marketing plans.

• Oversee product marketing for designated new and existing products through stages including discovery, validation, planning, launch, learning, optimization, and scaling.

• Transform the Earn and rewards category strategy into product-specific positioning and messaging.

• Create and implement go-to-market plans across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement, pinpoint risks, and propose iterations based on data analysis.

• Collaborate with Product Managers, Marketing Communications, Product, Engineering, Compliance, Legal, Data, and Design teams.

• Adjust priorities in response to evolving business needs.

• Contribute to team documentation for disseminating insights and learnings.

⛳️ Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.

• Strong analytical skills with the ability to work comfortably with qualitative feedback, behavioral data, and survey results.

• Proven experience utilizing Claude or similar large language model tools is essential.

• Proficient in leveraging AI to boost productivity, research, and communication efforts.

• Excellent communication skills, capable of distilling complex concepts into clear insights or recommendations.

• Experience with consumer-facing or mobile products is a plus.

• Familiarity with user research methodologies, NPS analysis, or customer interview programs is advantageous.

• Background in lifecycle messaging, in-product copy, or platforms like Braze (or similar) is beneficial.

• Experience in fintech, subscriptions, or marketplace businesses is desirable.

🏝️ Benefits

• Remote work opportunity in Colombia.

• Full-time employment.