Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Collaborate in performing user research (surveys, user testing, etc.) and take ownership of the analysis, transforming findings into clear, actionable insights.

• Evaluate both qualitative and quantitative user data to identify patterns, friction points, and opportunities within your product portfolio related to Earn and rewards.

• Provide an authentic Gen Z consumer viewpoint to frame challenges, craft messaging, and assess product experiences.

• Utilize AI tools to expedite insight generation and refine the inputs that inform growth strategy and marketing initiatives.

• Manage product marketing for designated products, both new and existing, throughout the entire lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale.

• Convert the overall Earn and rewards category strategy into specific product positioning and messaging, based on behavioral data and user research.

• Create and implement go-to-market (GTM) plans across in-app interfaces, lifecycle messaging, and marketing channels.

• Track adoption and engagement following launch, identifying risks and opportunities for iteration.

• Design learning processes, monitor outcomes, and iterate based on data insights.

• Collaborate closely with Product Managers and Marketing Communications to test, launch, and enhance products.

• Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing teams to advance projects.

• Quickly adapt priorities as business needs evolve.

• Contribute to team documentation to ensure insights and learnings are disseminated across teams.

⛳️ Requirements

• A minimum of 2 years of experience in Product Marketing, Growth, Consumer Research, or a related discipline.

• Strong analytical skills and comfort with qualitative feedback, behavioral data, and survey results.

• Proven experience with Claude or similar large language model tools is necessary; candidates should be proficient in leveraging AI to boost productivity, research, and communication.

• Excellent communicator capable of distilling complexity into sharp insights or recommendations.

• Inquisitive about AI tools and enthusiastic about using them to enhance work efficiency. Bonus if you are already utilizing them regularly.

• Experience with consumer-facing or mobile products.

• Familiarity with user research methodologies, NPS analysis, or customer interview programs.

• Background in lifecycle messaging, in-product copy, or Braze (or similar platforms).

• Experience in fintech, subscriptions, or marketplace businesses.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work options.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off and holiday leave.

• Opportunities for professional development and growth.