Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Chile.

📋 Description

• Conduct user research, which includes surveys and user testing, and analyze the findings to derive actionable insights.

• Examine both qualitative and quantitative user data to uncover patterns, identify friction points, and discover opportunities within the Earn and rewards product portfolio.

• Leverage a Gen Z consumer perspective for problem framing, messaging, and evaluating product experiences.

• Utilize AI tools to enhance insight generation and guide growth strategies and marketing initiatives.

• Take ownership of product marketing for designated new and existing products through various stages, including discovery, validation, planning, launch, learning, optimization, and scaling.

• Convert the Earn and rewards category strategy into product-specific positioning and messaging.

• Create and implement go-to-market strategies across in-app interfaces, lifecycle messaging, and marketing channels.

• Track post-launch adoption and engagement, pinpoint risks, and identify opportunities for iteration.

• Design experiments, oversee results, and iterate based on data findings.

• Work collaboratively with Product Managers and Marketing Communications on testing, launching, and enhancing products.

• Coordinate efforts with teams in Product, Engineering, Compliance, Legal, Data, Design, and Marketing.

• Adjust priorities as business needs evolve.

• Contribute to team documentation and disseminate insights and learnings among teams.

⛳️ Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.

• Strong analytical skills and a comfort level with qualitative feedback, behavioral data, and survey results.

• Proven experience working with Claude or similar large language model tools is essential; candidates should be adept at utilizing AI to boost productivity, research, and communication.

• Excellent communicator who can distill complexity into clear insights or recommendations.

• A curious mindset towards AI tools and a desire to leverage them for smarter workflows.

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies, NPS analysis, or customer interview programs.

• Familiarity with lifecycle messaging, in-product copy, or platforms like Braze (or similar).

• Background in fintech, subscription models, or marketplace businesses.

• A commitment to high standards and delivering exceptional results.

• Willingness to challenge the status quo and explore new working methods.

• A proactive approach and readiness to take calculated risks.

• Ability to establish trust, actively listen, communicate openly, and treat others with respect.

• Capability to respectfully challenge decisions, commit to those decisions, and demonstrate perseverance.

• Focus on essential inputs and timely, high-quality delivery.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to professional development and training resources.

• Competitive salary and performance-based bonuses.

• Flexible working arrangements and work-life balance initiatives.

• Comprehensive health benefits and wellness programs.