Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Collaborate on user research initiatives, including surveys and user testing, while taking ownership of the analysis to generate actionable insights.

• Examine both qualitative and quantitative user data to uncover patterns, pain points, and opportunities within Earn and rewards products.

• Incorporate a Gen Z consumer perspective into problem framing, messaging, and evaluation of product experiences.

• Utilize AI tools to expedite insight generation and guide growth strategies and marketing plans.

• Manage product marketing for designated new and existing products throughout the phases of discovery, validation, planning, launch, optimization, and scaling.

• Convert the Earn and rewards category strategy into specific product positioning and messaging.

• Create and implement go-to-market strategies across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement metrics, identify risks, and pinpoint opportunities for iteration.

• Design experiments, track outcomes, and adjust strategies based on data findings.

• Work closely with Product Managers, Marketing Communications, Product, Engineering, Compliance, Legal, Data, and Design teams.

• Adjust priorities in response to changing business needs.

• Contribute to team documentation and disseminate insights and learnings across different teams.

⛳️ Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related discipline.

• Strong analytical skills and comfort in working with qualitative feedback, behavioral data, and survey results.

• Proven experience utilizing Claude or similar large language model tools; candidates should be adept at leveraging AI to improve productivity, research, and communication.

• Effective communicator who can distill complexity into clear insights or recommendations.

• Inquisitive about AI tools and enthusiastic about employing them to enhance work efficiency; bonus points if you're using them regularly.

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies, NPS analysis, or customer interview programs.

• Familiarity with lifecycle messaging, in-product copy, or Braze (or similar platforms).

• Background in fintech, subscriptions, or marketplace sectors.

• Unwavering commitment to high standards and delivering exceptional results.

• Openness to respectfully challenge decisions, with a commitment to uphold decisions once they are made.

• Ability to quickly adapt, take calculated risks, and achieve results.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.