Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Conduct analysis of qualitative and quantitative user data to uncover patterns, friction points, and opportunities throughout the product portfolio.

• Assist in the development and enhancement of Shopper Voice and Customer Advocacy research initiatives.

• Incorporate a Gen Z consumer viewpoint into problem framing, messaging, and evaluation of product experiences.

• Leverage AI tools to expedite the generation of insights that inform growth strategies and marketing plans.

• Oversee product marketing for a specified range of both new and existing products throughout their entire lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale.

• Establish positioning and messaging informed by behavioral data and user research.

• Create and implement go-to-market strategies across in-app interfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement metrics, identify potential risks, and suggest necessary iterations.

• Design experiments, evaluate outcomes, and make adjustments based on data findings.

• Collaborate effectively with Product Managers, Marketing Communications, Product, Engineering, Data, Design, and Marketing teams.

• Adjust priorities responsively as business needs evolve.

• Contribute to team documentation and facilitate cross-team knowledge sharing.

⛳️ Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related domain; recent graduates are welcome; internships, co-ops, and academic projects are considered relevant experience.

• Strong analytical capability and comfort in working with qualitative feedback, behavioral data, and survey results.

• Ability to communicate clearly and concisely, transforming complexity into actionable insights or recommendations.

• Interest in AI tools and a willingness to utilize them for increased efficiency.

• Experience with consumer-facing products or mobile applications.

• Familiarity with user research methodologies, NPS analysis, or customer interview frameworks.

• Experience in crafting lifecycle messaging, in-product copy, or using Braze (or similar platforms).

• Background in fintech, subscriptions, or marketplace business models.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote working options.

• A collaborative and inclusive work environment.