Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Manage a portfolio of products throughout the entire product marketing lifecycle, including discovery, validation, shaping, planning, launch, learning, optimization, and scaling.

• Examine qualitative and quantitative user data to uncover patterns, identify friction points, and highlight opportunities.

• Assist in the development and enhancement of Shopper Voice and Customer Advocacy research initiatives.

• Incorporate a Gen Z consumer perspective into problem framing, messaging, and product experience assessments.

• Leverage AI tools to expedite insight generation and guide growth strategies and marketing initiatives.

• Establish product positioning and messaging based on behavioral data and user research.

• Create and implement go-to-market strategies across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement, pinpoint risks, and suggest necessary adjustments.

• Design experiments, evaluate results, and iterate based on data analysis.

• Collaborate effectively with Product Managers, Marketing Communications, Product, Engineering, Data, Design, and Marketing teams.

• Adjust priorities as business requirements evolve.

• Contribute to team documentation and facilitate the sharing of insights and learnings across teams.

⛳️ Requirements

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field; recent graduates are encouraged to apply; internships, co-ops, and class projects are considered valuable.

• Strong analytical skills with a comfort level in working with qualitative feedback, behavioral data, and survey results.

• Ability to communicate clearly and concisely, transforming complexity into sharp insights or recommendations.

• A keen interest in AI tools and a desire to utilize them for smarter work practices.

• Experience with consumer-facing or mobile products is a plus.

• Familiarity with user research methodologies, NPS analysis, or customer interview programs is advantageous.

• Experience with lifecycle messaging, in-product copy, or Braze (or similar platforms) is beneficial.

• Background in fintech, subscriptions, or marketplace businesses is a plus.

• Unwaveringly high standards.

• Openness to challenge the status quo and develop innovative working methods.

• A proactive approach with a tendency for calculated risk-taking.

• Ability to build trust through attentive listening, open communication, and respectful interactions.

• Capability to respectfully challenge decisions and commit once decisions are finalized.

• Focused on delivering high-quality results in a timely fashion.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.

• Comprehensive health and wellness benefits.