Product Marketing Associate, Rewards

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Conduct user research, which includes surveys and user testing, and analyze the findings to derive actionable insights.

• Examine both qualitative and quantitative user data to uncover patterns, friction points, and opportunities within Earn and rewards products.

• Approach problem framing, messaging, and product experience evaluation from a Gen Z consumer perspective.

• Utilize AI tools to expedite the generation of insights and guide growth strategies and marketing initiatives.

• Manage product marketing for designated products throughout the stages of discovery, validation, planning, launch, learning, optimization, and scaling.

• Convert Earn and rewards category strategy into specific product positioning and messaging.

• Create and implement go-to-market strategies across in-app surfaces, lifecycle messaging, and various marketing channels.

• Track post-launch adoption and engagement, pinpoint risks, and identify opportunities for iteration.

• Design experiments, analyze results, and refine approaches based on data.

• Collaborate with Product Managers, Marketing Communications, Product, Engineering, Compliance, Legal, Data, and Design teams.

• Adjust priorities as business needs evolve.

• Contribute to team documentation and disseminate insights and learnings.

⛳️ Requirements

• 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a relevant field.

• Strong analytical skills and comfort with qualitative feedback, behavioral data, and survey outcomes.

• Proven experience using Claude or similar large language model tools is essential.

• Ability to leverage AI for increased productivity, research, and communication.

• Excellent communication skills that are clear and concise.

• A keen interest in AI tools and a desire to employ them to work more efficiently.

• Experience with consumer-facing or mobile products (preferred).

• Familiarity with user research methodologies, NPS analysis, or customer interview programs (preferred).

• Background in lifecycle messaging, in-product copy, or technologies like Braze (or similar) (preferred).

• Experience in fintech, subscription models, or marketplace businesses (preferred).

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Access to professional development and training resources.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative team culture that values diversity and inclusion.