Product Marketing Associate – Banking & Lending

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Transform insights regarding user drop-off in product journeys into experiments that enhance the overall experience.

• Develop and execute tests, which may include in-app copy and design modifications, targeted email, and push campaigns.

• Communicate test outcomes and highlight recommendations for potential course adjustments.

• Create tests aimed at learning, track results, and iterate based on gathered data.

• Conduct user research from start to finish, including crafting surveys or studies, targeting users, analyzing results, and documenting findings.

• Examine qualitative and quantitative data to uncover patterns, friction points, and opportunities for improvement.

• Leverage AI tools to expedite analysis and refine insights.

• Convert launch and marketing strategies into project timelines with designated owners and deadlines.

• Collaborate with marketing communications to implement email, push, and in-app campaigns.

• Navigate marketing materials through compliance and legal reviews.

• Oversee the preparation of new products for launch.

• Work in partnership with product management, marketing communications, design, compliance, and data teams.

• Provide progress updates and keep documentation of research, test results, and strategic documents.

• Adjust to shifting priorities and launch timelines.

⛳️ Requirements

• Minimum of 2 years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related discipline.

• Strong analytical abilities: comfortable working with funnel data, behavioral insights, and survey outcomes, while utilizing AI for evaluation.

• Highly organized and execution-focused, with a proven history of delivering work on time across various stakeholders.

• Proficient in clear and concise written communication in English, capable of distilling complex results into sharp reports.

• Inquisitive about AI tools and enthusiastic about using them to enhance productivity.

• Background in fintech, banking, lending, payments, or credit products.

• Experience navigating marketing copy through compliance or legal review in a regulated environment.

• Proven experience conducting A/B tests or in-product experiments.

• Familiarity with lifecycle messaging, in-product copy, or Braze (or similar platforms).

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment, including remote work options.

• Engaging company culture with team-building activities.