Product Marketing Associate, Banking & Lending

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Transform insights regarding user drop-off in product journeys into experiments that enhance the overall experience.

• Develop and execute tests that include in-app copy and design modifications, as well as targeted email and push campaigns.

• Clearly communicate test results and highlight findings that may indicate a need for a change in strategy.

• Design tests aimed at learning, monitor results, and iterate based on gathered data.

• Conduct user research from start to finish, encompassing surveys or studies, user targeting, analysis, and documentation.

• Analyze both qualitative and quantitative data to uncover patterns, friction points, and opportunities.

• Utilize AI tools to expedite analysis and enhance insights.

• Convert launch and marketing plans into detailed project timelines with designated owners and deadlines.

• Collaborate with marketing communications on email, push, and in-app campaigns.

• Oversee the compliance and legal review process for marketing materials.

• Coordinate preparations for new product launches.

• Work alongside product management, marketing communications, design, compliance, and data teams.

• Provide progress updates and maintain comprehensive documentation of research, tests, and strategies.

• Adjust as priorities and launch timelines evolve.

⛳️ Requirements

• Minimum of 2 years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related discipline.

• Strong analytical abilities: adept at working with funnel data, behavioral data, and survey results, and leveraging AI for evaluation.

• Highly organized and results-focused, with a proven history of delivering work on time across multiple stakeholders.

• Clear and concise written communicator in English, capable of distilling complex results into accessible summaries.

• Inquisitive about AI tools and enthusiastic about leveraging them to enhance productivity.

• Experience in fintech, banking, lending, payments, or credit products.

• Proven track record of navigating marketing copy through compliance or legal scrutiny in a regulated sector.

• Background in executing A/B tests or in-product experiments.

• Familiarity with lifecycle messaging, in-product copy, or platforms like Braze (or similar).

• Experience with consumer-facing or mobile products.

• Understanding of user research methodologies.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Professional development opportunities and training programs.

• A collaborative and inclusive work environment.