Product Marketing Associate – Banking & Lending

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Transform insights regarding user drop-offs in product journeys into experiments that enhance the overall experience.

• Develop and execute tests, which may include in-app copy and design modifications, targeted email campaigns, and push notifications.

• Communicate test results clearly and promptly, and identify when adjustments are necessary.

• Design experiments aimed at learning, monitor outcomes, and iterate based on data insights.

• Conduct end-to-end user research, encompassing surveys or studies, user targeting, analysis, and reporting.

• Analyze both qualitative and quantitative data to discover patterns, friction points, and potential opportunities.

• Utilize AI tools to expedite analysis and enhance insights.

• Convert launch and marketing strategies into project timelines with assigned owners and deadlines.

• Collaborate with marketing communications to implement email, push, and in-app campaigns.

• Oversee the review of marketing materials to ensure compliance with legal standards.

• Coordinate the preparation of new products for launch.

• Work alongside product management, marketing communications, design, compliance, and data teams.

• Provide regular progress updates to the team and cross-functional partners.

• Document research findings and test outcomes, maintaining strategic documentation.

• Adjust to shifts in priorities and launch schedules.

⛳️ Requirements

• Minimum of 2 years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related domain.

• Strong analytical capabilities: proficient in working with funnel data, behavioral data, and survey results, and leveraging AI for evaluation.

• Highly organized and execution-focused, demonstrating a history of delivering projects on time with multiple stakeholders involved.

• Excellent written communication skills in English, with the ability to translate complex results into clear summaries.

• Inquisitive about AI technologies and motivated to use them for increased efficiency.

• Background in fintech, banking, lending, payments, or credit-related products.

• Experience in navigating marketing copy through compliance or legal review processes within a regulated sector.

• Proven experience conducting A/B tests or in-product experiments.

• Familiarity with lifecycle messaging, in-product copy, or tools like Braze (or similar solutions).

• Experience with consumer-facing or mobile products.

• Knowledge of user research methodologies.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and inclusive work environment.