Product Manager, Content & Channels

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the content tooling and communication execution layer for TrueML’s SaaS B2B2C platform.

• Establish the vision, strategy, and roadmap for content creation and multi-channel distribution.

• Manage the content stack, which includes content models, templates, and publishing workflows.

• Provide client self-service tools for templates, dynamic variables, brand voice, and compliance language.

• Incorporate AI into the authoring process for drafting, rewriting, variant suggestions, tone and reading-level assessments, and compliance-risk identification.

• Develop review, approval, and auditing workflows.

• Promote reusable templates and personalization across various clients, channels, and debt types.

• Oversee integrations and performance with email, texting, letter, and voice delivery vendors.

• Assess and onboard vendors while ensuring backups and failover solutions are in place.

• Manage sender reputation, domain and IP management, 10DLC and short-code registration, as well as carrier analysis.

• Define the capabilities of channels including email, SMS/MMS, letters, and phone-like channels.

• Implement monitoring for sending health, bounce and complaint rates, delays, and vendor costs.

• Collaborate with data science teams on consumer personalization initiatives.

• Evaluate financial-resolution outcomes based on content and channel selections.

• Conduct A/B testing on content and channels, applying insights to templates and models.

• Work in partnership with cross-functional teams and B2B clients.

⛳️ Requirements

• Minimum of 3 years of experience in Product Management.

• Familiarity with content platforms, CMS or marketing tools, or communication infrastructure.

• Experience in fintech, debt collection, or other regulated financial services is highly advantageous.

• Practical experience with a headless CMS or content platform such as Contentful or Contentstack, including content modeling, templating, and publishing workflows.

• Background in collaborating with contractors or agencies.

• Understanding of email/SMS/voice delivery vendors, deliverability mechanics, carrier and ISP filtering, and messaging regulations.

• Experience with B2B2C products.

• Comfortable analyzing engagement, deliverability, and segmentation data.

• Ability to clearly explain complex technical concepts to non-technical client stakeholders.

• Bachelor's degree in Computer Science, Business, or a related field.

• Willingness to be flexible outside of standard business hours as needed.

• Occasional local or international travel may be required.

• Reliable internet connection and a professional work environment are essential.

• Commitment to safeguarding confidential company, employee, customer, and business information while working remotely.

🏝️ Benefits

• Flexible vacation policy.

• Medical, dental, and vision insurance.

• Options for traditional and Roth retirement savings.

• Company-paid disability and life insurance.

• Flexible Spending Account & Limited FSA.

• Family-friendly parental leave policy.

• Time off for volunteering and voting.

• Access to an on-demand wellness platform for you and five friends or family members.

• Discounts through the PerkSpot program with over 900 merchants nationwide.

• Remote-first work culture.

• Reasonable accommodations available for essential job functions.