Product Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Spearhead the consumer strategy for the Skinvive product launch and its growth in the Chinese market.

• Convert market, consumer, and channel insights into consumer segmentation, educational priorities, and activation strategies.

• Formulate a consumer-facing strategy that encompasses consumer segmentation, insight analysis, mapping of consumer journeys, and identification of barriers and opportunities.

• Transform brand strategy and approved product positioning into a consumer-focused approach, education initiatives, and compliant demand generation.

• Oversee the strategy and production of consumer education content throughout both the launch and post-launch phases.

• Establish education pillars, message hierarchy, and content roadmap.

• Create consumer-friendly materials, digital/social content, in-clinic educational resources, and sales/customer-facing toolkits.

• Plan and implement integrated B2C consumer campaigns in collaboration with key accounts, Sales, Digital/CRM, and agency partners.

• Develop campaign mechanics, content flow, channel mix, consumer touchpoints, and account activation toolkits.

• Link online consumer engagement to offline consultations and treatment conversions.

• Develop mechanisms for tracking consumer insights and campaign performance.

• Assess consumer feedback, digital engagement, content effectiveness, lead quality, and campaign conversion metrics.

• Refine consumer strategy, content assets, and campaign design based on data and feedback from frontline teams.

• Document insights into scalable playbooks for future initiatives.

• Collaborate with teams across Brand Marketing, Medical, Legal/Compliance, Digital, Training, Sales, Finance, Procurement, agencies, and key accounts.

• Ensure alignment with business priorities, compliance standards, approval workflows, and execution timelines.

⛳️ Requirements

• Bachelor's degree or higher, preferably in Marketing, Medicine/Pharmacy, Biology, Business, or related fields.

• A Master's degree is an advantage.

• At least 8 years of experience in brand or consumer marketing.

• Strong ability to think from insight to strategy, including segmentation, targeting, positioning, and annual brand planning.

• Proficient in translating insights into actionable commercial strategies and tactics.

• Excellent campaign management skills with a strong sense of ownership.

• Experience with new products in the medical aesthetics, pharmaceutical, medical device, or consumer health sectors is preferred.

• Proficiency in the Chinese language.

• Sufficient English proficiency for daily business communication, both written and spoken.

🏝️ Benefits

• Employees have the option to work remotely.

• We are an equal opportunity employer dedicated to integrity, innovation, transforming lives, and serving the community.