Product Line Manager

This is a fully remote position, open to applicants in Colorado, +2 more states.

📋 Description

• Implement seasonal product commercialization, manage line planning, and oversee go-to-market communications for designated mountain apparel categories.

• Convert market intelligence, sales analytics, and consumer insights into line plan suggestions that enhance revenue growth, meet margin goals, and optimize assortment efficiency.

• Oversee seasonal line plans in Centric while ensuring data integrity and seamless information flow to forecasting, demand planning, and marketing teams.

• Create product briefs and prepare go-to-market presentation materials.

• Convey product positioning, features, and intended uses to cross-functional partners.

• Examine industry data and consumer insights to pinpoint opportunities by gender, category, and pricing.

• Develop and uphold seasonal line plans that align with financial, efficiency, and positioning goals.

• Formulate style efficiency recommendations.

• Establish and sustain communication assets for product ranges across departments.

• Summarize seasonal go-to-market strategies and synchronize supporting styles with Marketing and Development teams.

• Present products during key go-to-market milestones.

• Suggest and confirm MSRP frameworks and target margin proposals.

• Collaborate with Marketing on positioning and narrative development.

• Coordinate with Development regarding seasonal timeline updates and milestone deadlines.

• Inform cross-functional partners about product updates and expectations.

• Work in partnership with Design, Development, Merchandising, and Marketing on product architecture, execution, assortment alignment, and go-to-market strategies.

• Report directly to the Product Line Director.

• Travel domestically 30% of the time.

⛳️ Requirements

• Bachelor’s degree in business, merchandising, apparel design, or a related field.

• 3 to 5 years of experience in product creation within the outdoor, apparel, or accessories sector.

• Proven understanding of the complete product creation process and market landscape.

• Experience in developing and presenting line plans, product briefs, and go-to-market documents.

• Proficient in Microsoft Excel, Google products, and Adobe Creative Suite.

• Required experience with PLM systems; familiarity with Centric is advantageous.

• Strong visual and verbal communication skills with a track record of influencing cross-functional decisions.

🏝️ Benefits

• Medical, Dental, and Vision plans.

• Company-paid Long-Term Disability.

• Employee Assistance Programs.

• 401k plan with company match.

• Generous paid time-off policies.

• Gear testing, perks, and additional benefits.

• Incentives included in the compensation package.