Product Expansion Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel growth in new categories by launching and expanding non-GLP-1 products.

• Serve as the primary DRI overseeing the entire process from top-of-funnel acquisition to retention for non-GLP-1 products.

• Conduct market analysis through false-door tests, surveys, competitor reviews, and customer insights to determine potential product launches.

• Oversee growth strategies encompassing creative, performance, funnel, organic, and lifecycle channels.

• Collaborate with Clinical, Product, Ops, Growth, and Supply Chain teams to ensure swift and efficient launches of new categories.

• Guide new categories from inception to execution, managing launch plans comprehensively.

• Develop growth strategies that span from initial acquisition to ongoing retention efforts.

• Incorporate cross-sells into the existing GLP-1 patient journey.

• Manage unit economics, including CAC, gross margin, attach rate, cross-sell rate, AOV, retention, payback, and incremental LTV.

• Create products, lifecycle programs, and customer journeys that promote repeat usage and enhance long-term customer value.

• Assemble a lean, high-performing team as the function expands.

• Report directly to the CEO while collaborating closely with the Head of Performance and Head of CRO.

• Commit to long working hours, including weekends as needed.

⛳️ Requirements

• Minimum of 3 years experience in transforming an established D2C brand into a category previously untapped by its customers.

• Strong understanding of consumer behavior.

• Experience in international D2C environments.

• Proficient in customer acquisition and growth strategies for new product categories.

• Capability to rapidly assess markets, develop robust theses, and test demand before allocating resources.

• Proficient understanding of metrics including CAC, cross-sell rate, gross margin, AOV, attach rate, retention, payback, and LTV.

• Experience leading product launches that require collaboration across Product, Ops, Growth, Supply Chain, and specialized teams.

• Comfortable taking on the role of sole DRI prior to team establishment.

• Skilled in developing quick, effective solutions and launching initial versions alongside designers and engineers.

• Ability to make informed decisions with incomplete data and manage multiple workstreams concurrently.

• Nice to have: experience in launching a regulated consumer product.

• Nice to have: experience in assessing in-house development versus partnerships, licensing, or acquisitions.

• Nice to have: capability to design agentic AI workflows.

• Nice to have: experience in hiring and leading a lean team to develop a new category.

• Nice to have: founding experience or early-stage experience in acquiring initial paying customers.

• Nice to have: ability to quickly formulate a launch plan for an unfamiliar category.

🏝️ Benefits

• 0.15%–0.50% early-stage equity.

• Comprehensive medical insurance (if applicable).

• Fully remote work environment.

• Paid Time Off with a yearly minimum (≥2 weeks/year + local national holidays).

• Personal development budget for books, courses, and coaching ($1,200/year).

• Personal wellness budget for gym memberships and health applications ($1,200/year).

• Complimentary membership with a clinic that provides GLP-1s.

• Free biweekly health coaching sessions.

• Free biweekly work coaching sessions.

• MacBook and necessary work-from-home equipment provided as needed.

• Opportunity to influence the company culture.