Product & Content Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Assist in the development of messaging frameworks and value proposition documents for new product launches.

• Engage in messaging discovery sessions alongside Product Managers.

• Gather and structure differentiation, proof points, and use-case information.

• Convert technical specifications into benefit-driven language suitable for contractors.

• Keep messaging documentation updated as a reliable source of truth.

• Generate campaign emails, sell sheets, sales presentations, website content, social media posts, trade advertisement copy, and channel communications.

• Utilize AI tools like Claude or ChatGPT for initial drafts.

• Edit and enhance AI-generated content to align with brand and trade-audience standards.

• Provide messaging inputs to creative and design teams.

• Manage the sales enablement asset library and identify assets requiring updates.

• Assist in creating comprehensive enablement packages for product launches.

• Coordinate timeline inputs among Product Management, Channel Marketing, and Sales teams.

• Oversee assigned NPL content deliverables from Gate 1 until market availability.

• Deliver launch content status updates and confirmed inputs for the integrated marketing calendar.

• Create thought leadership content and organize SME interviews.

• Assist with brand guidance requests concerning packaging, merchandising, and trade show materials.

• Monitor content performance metrics, including email open/click rates, asset utilization, and completeness of launch content.

• Identify and report quality issues in AI output and contribute to refining the prompt library.

• Project manage assigned assets to ensure adherence to New Product Launch timelines.

• Systematically apply stakeholder feedback.

⛳️ Requirements

• 3–6 years of experience in B2B marketing, preferably with exposure to product marketing or content production.

• Proficient writer with a proven eagerness to learn about messaging and positioning frameworks.

• Comfortable using AI writing tools on a daily basis, with a desire to enhance prompting skills over time.

• A portfolio that showcases completed, market-facing content such as campaign emails, sell sheets, and product copy.

• Detail-oriented and organized, capable of managing multiple deadlines with managerial guidance.

• Able to work effectively across different functions with product managers, channel partners, sales teams, and creative resources.

• Background in HVAC, plumbing, electrical, or related trades/industrial manufacturing is preferred.

• Familiarity with a rep → distributor → contractor or similarly indirect channel model is preferred.

• Knowledge of NPL or stage-gate launch processes is preferred.

• Experience with DAM systems like Bynder or similar, or sales enablement platforms is preferred.

• A 4-year degree in Business, Marketing, Communications, or a related field, or equivalent experience is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans.

• 401(k) plan.

• Pension plan.

• Life insurance coverage.

• Paid time off program.

• Paid holidays.

• Various wellness programs.

• Performance-based pay incentives may be available based on overall corporate and individual performance or at the discretion of the CSWI Board of Directors.