Content Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create authentic and brand-aligned visuals and videos for landing pages, advertisements, and social media utilizing advanced generative tools.

• Establish and uphold a coherent visual system.

• Design advertisement creative for paid campaigns on platforms such as Google and Meta.

• Develop comprehensive landing pages, taking charge of copy, layout, visual guidance, and conversion strategies.

• Utilize AI page-generation tools to construct and refine content, making manual adjustments as necessary.

• Implement Conversion Rate Optimization (CRO) principles, continually testing and improving landing pages.

• Oversee organic strategy, including keyword analysis, on-page SEO, content architecture, and technical suggestions.

• Enhance content for Google AI Overviews, ChatGPT, Perplexity, and Gemini.

• Organize content to optimize for featured snippets, FAQs, entity search, and semantic search.

• Track and report performance using tools such as Search Console, GA4, and Ahrefs or SEMrush.

• Compose blog and website content that ranks well, engages readers, and drives conversions.

• Convert clinical and product concepts into accessible language for patients.

• Collaborate with the clinical team to ensure claims are validated and maintain medical accuracy and compliance.

• Recognize content gaps and potential opportunities.

• Ensure consistency in voice and quality across all published materials.

• Adhere to healthcare marketing and regulatory advertising standards.

⛳️ Requirements

• A minimum of 3 years in content marketing, SEO, or growth marketing, with a portfolio of work to showcase.

• Proven proficiency with AI tools for copywriting, imagery, and page generation.

• Strong understanding of on-page SEO and search intent principles.

• Exceptional written English skills and meticulous self-editing abilities.

• Familiarity with Content Management Systems (CMS) like WordPress, with a comfort level in editing HTML or CSS as required.

• Ability to collaborate across functions with product, engineering, and clinical teams.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and the option for remote work.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• A supportive and collaborative team environment.