Principal Product Marketing Manager – IIS

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the IIS segment positioning, value propositions, messaging architecture, proof points, and reusable marketing materials tailored for various personas and key industries.

• Perform continuous research and analysis to enhance the IIS strategy, representing IIS buyers in product launches and roadmap discussions.

• Modify portfolio and platform content specifically for IIS audiences and key industries.

• Transform audience insights into demand generation programs, nurture streams, outreach initiatives, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other sales funnel assets.

• Provide Sales Development Representatives (SDRs), Account Executives (AEs), and Customer Account Managers with effective talk tracks, discovery questions, objection handling strategies, content, and training resources.

• Assist the Channel team by developing vertical-specific content, battle cards, and narratives to train Value-Added Resellers (VARs) and distributors.

• Create and enhance the Microsoft alliance partnership narrative and associated content.

• Leverage AI to design repeatable workflows for market and buyer analysis, research, and content creation.

• Align messaging, enablement, and demand programs with quantifiable business outcomes.

• Report directly to the Director of Product Marketing.

⛳️ Requirements

• Over 6 years of product marketing experience.

• At least 3 years in B2B cybersecurity software.

• Proven track record of measurable results in product marketing.

• Experience in marketing and selling to in-house IT and security decision-makers.

• Preferred experience working with small and medium-sized businesses.

• Buyer-centric approach focused on pain points, buying triggers, personas, decision-making processes, and outcomes.

• Capability to distill complex technical concepts into clear, engaging narratives for both business leaders and technical practitioners.

• Practical experience with Campaigns or Growth Marketing teams in creating programs, nurture streams, and content that contributes to the sales pipeline.

• Experience collaborating with sales and channel partners, including VARs and distributors.

• Ability to work collaboratively, manage competing stakeholder interests, provide constructive feedback, and navigate between strategic planning and hands-on execution.

• Proficient in orchestrating AI-enhanced workflows for research, analysis, and writing, while ensuring output validation and improvement.

🏝️ Benefits

• Fully remote work environment.

• Generous paid time off policy, which includes vacation, sick leave, and paid holidays.

• 12 weeks of paid parental leave.

• Highly competitive and comprehensive medical, dental, and vision insurance plans.

• 401(k) with a 5% employer contribution, irrespective of employee contributions.

• Life and Disability insurance coverage.

• Stock options available for all full-time employees.

• One-time reimbursement of $500 for home office setup or upgrades.

• Annual allowance for educational and professional development support.

• $75 USD monthly reimbursement for digital subscriptions.

• Access to the BetterUp platform for coaching, personal, and professional growth opportunities.

• Eligibility for bonuses and equity options.