Principal Product Marketing Manager, Customer Success

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the Customer Success and Staircase product marketing strategy, encompassing audience, market opportunities, positioning, competitive strategy, and go-to-market priorities.

• Create impactful positioning and messaging tailored for both executive and technical audiences.

• Drive the unified narrative for Customer Success and Staircase through integration, which includes value proposition, migration and expansion narratives, naming, pricing, and packaging.

• Manage comprehensive go-to-market initiatives and guide cross-functional teams through product launches and updates.

• Collaborate with Integrated Campaigns, Demand Generation, and Events teams to achieve measurable business outcomes.

• Provide Sales and Success teams with essential enablement materials, such as competitive insights, pitch presentations, and feature documentation.

• Analyze customer, market, and competitive data to guide product strategy, roadmap prioritization, and commercialization planning.

• Represent the product domain in executive discussions, keynote speeches, conferences, and engagement with analysts.

• Innovate AI-native processes, agents, and skills within the product marketing domain.

• Work alongside Product, Sales/CS, Enablement, Design, and Operations teams.

• Report directly to the Director of Product Marketing.

⛳️ Requirements

• Over 10 years of product marketing experience in B2B technology, preferably SaaS.

• Outstanding skills in positioning, writing, and storytelling.

• Proven experience in marketing to enterprise audiences, dealing with complex buying committees and extended sales cycles.

• Practical fluency in AI and experience with AI tools.

• Capability to navigate between overarching strategy and detailed execution.

• Ability to establish credibility with executives and foster alignment.

• A design-oriented mindset with proficiency in Figma and Canva (preferred).

• Experience in vibe coding prototypes, landing pages, and product visuals (preferred).

• Familiarity with basic video creation and editing (preferred).

• Position is located in the USA.

• Willingness to travel occasionally, up to 15%.

🏝️ Benefits

• Performance-based commission.

• Eligibility for Gainsight’s equity program.

• Comprehensive coverage of medical premiums for employees (individual coverage).

• Flexible paid time off (PTO).

• 401(k) retirement plan.

• Dental and vision insurance coverage.

• Options for remote work.

• $10,000 lifetime fertility stipend.

• Access to coworking spaces worldwide.

• Designated Recharge Holidays — one long weekend each quarter.

• Opportunities for mentoring and career development.