Principal Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the positioning, messaging, and overall category narrative for Atlas from start to finish.

• Create thought leadership content regarding AI-native services and adapt the narrative in response to market shifts.

• Perform primary research, conduct interviews with customers and prospects, and analyze win/loss scenarios.

• Establish the go-to-market strategy from the ground up, which includes determining launch plans and schedules.

• Offer insights on pricing and packaging strategies.

• Develop the narrative for initial calls, outline demo storylines, and produce assets for seller enablement.

• Collaborate with Product and Engineering teams as the market's voice.

• Convert buyer signals into influences on the roadmap and translate roadmap developments into commercial success.

• Work closely with Demand Generation and Content teams to drive demand for Atlas.

• Innovate AI-native operational practices within the PMM function.

• Create agents, skills, and workflows to enhance team efficiency.

• Document AI-native processes to facilitate organizational adoption.

• Serve as a trusted representative for the GM and executive leaders.

• Personally craft narratives, design presentations, and author positioning documents.

⛳️ Requirements

• Over 10 years of experience in product marketing within B2B technology (SaaS experience preferred).

• Outstanding skills in positioning, writing, and storytelling.

• Proven experience in 0→1 product marketing, including the launch of new products or the creation of new categories.

• Extensive, hands-on knowledge of AI products and insights into the AI-driven buyer.

• Personal utilization of AI tools in a professional setting.

• Ability to operate with significant autonomy and navigate decision-making in ambiguous situations.

• Experience in influencing product direction and contributing to executive decision-making as a peer.

• Background working alongside founders, GMs, or C-level executives.

• Capacity to shift between high-level strategy and detailed execution.

• Strong inclination towards taking action.

• Genuine enthusiasm for exploring uncharted territories.

• Preferred: skills in design and proficiency with Figma and Canva.

• Preferred: experience in startup environments, particularly during seed to Series B stages.

• Preferred: background in managing a semi-independent product line or business unit.

• Preferred: experience in coding prototypes, creating landing pages, and designing product visuals.

• Must reside in the USA.

• May require occasional travel, up to 10% of the time.

🏝️ Benefits

• Performance-based commission structure.

• Opportunity to participate in Gainsight’s equity program.

• Fully covered medical premiums for employee-only coverage.

• Flexible paid time off (PTO) policy.

• 401(k) retirement plan.

• Dental and vision insurance coverage.

• Options for remote work.

• Lifetime fertility stipend of $10,000.

• Access to coworking spaces globally.

• Dedicated Recharge Holidays — one extended weekend each quarter.

• Opportunities for mentoring and career development.