Principal Marketing Lead – Specialized Surgical, Indirect

This is a fully remote position, open to applicants in Turkey, +2 more countries.

📋 Description

• Direct marketing and market development efforts for Hernia, Wound Management, and TruClear therapies in the designated countries.

• Enhance therapy adoption and awareness through customer education, clinical engagement, and value-oriented messaging.

• Collaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategies.

• Create customer engagement and stakeholder management plans that align with business objectives.

• Evaluate market trends, customer insights, and competitive dynamics for informed strategic decisions.

• Work together with local and regional stakeholders on campaign implementation, business planning, and market expansion.

• Assist in congresses, workshops, and therapy training initiatives.

• Recognize adoption hurdles and suggest measures to enhance market access and therapy growth.

• Utilize structured problem-solving and process optimization techniques such as Lean.

• Propel data-driven marketing strategies and commercial dashboards that monitor therapy adoption, market penetration, and campaign effectiveness.

• Utilize data analytics, digital tools, and AI-driven insights to refine segmentation, predict therapy trends, and assess campaign ROI.

• Investigate innovative digital platforms and automated marketing solutions to enhance educational programs and stakeholder communication.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Marketing, Life Sciences, Engineering, or a similar field.

• Over 10 years of sales and marketing experience within the healthcare or medical device sectors.

• Proven experience in cross-functional collaboration with commercial, marketing, clinical, and market access teams.

• Excellent communication, presentation, and project management abilities.

• Strong analytical skills with the capability to convert complex clinical and market data into actionable commercial strategies.

• Proficiency in English.

🏝️ Benefits

• Competitive Salary

• Flexible Benefits Package

• Extensive range of benefits, resources, and competitive compensation plans tailored to support employees at every stage of their career and life.