Principal, Innovations – GTM Strategy & Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy for Kinaxis' top innovation projects, expediting the transition from emerging capabilities to market opportunities, launches, and commercial success.

• Enhance the speed and scale of product launches by developing repeatable launch models, decision gates, and operational rhythms.

• Translate emerging innovations into market propositions by identifying customer challenges, target demographics, unique value, positioning, use cases, and market entry strategies.

• Create a pathway from experimentation to scalability by linking customer validation and co-innovation to market readiness, commercial activation, and sustainable growth.

• Formulate comprehensive launch strategies that include customer proof, thought leadership, events, analyst engagement, partnerships, public relations, and demand generation.

• Coordinate intricate, cross-functional launches involving Product, Engineering, Sales, Marketing, Customer Success, and various stakeholders.

• Design new go-to-market strategies for packaging, launching, selling, and expanding innovations.

• Accelerate market learning and iteration by leveraging customer feedback, market indicators, and launch performance.

⛳️ Requirements

• Over 10 years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or similar roles within B2B enterprise technology.

• Proven track record of leading complex, high-profile product or technology launches that involve multiple products, teams, and stakeholders.

• Demonstrated ability to enhance launch velocity and scale through repeatable go-to-market frameworks, processes, and operational models.

• Strong capability to convert emerging and highly technical features into clear customer value, distinct positioning, and commercial prospects.

• Proven experience in building strategies and establishing structure in fast-paced, ambiguous environments.

• Excellent executive communication, influence, and cross-functional leadership abilities.

• Ability to balance strategic planning with hands-on execution, moving initiatives from concept to market activation.

• Experience in bringing emerging technologies, new platforms, solutions, or business models to market.

• Experience in designing go-to-market strategies for offerings that transcend traditional product or portfolio boundaries.

• Strong understanding of enterprise technology purchasing processes, customer validation, positioning, packaging, launch strategies, and sales tactics.

• Experience in developing and managing launch readiness frameworks, decision gates, and intricate cross-functional launch plans.

• Experience in establishing scalable launch practices that enhance organizational speed, consistency, and market impact.

• Experience collaborating closely with Product and Engineering teams during the early stages of product or solution development.

• Experience in creating integrated marketing moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.

• Familiarity with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology sectors is highly desirable.

🏝️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off).

• Flexible work options.

• Physical and mental well-being programs.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development.

• Recognition programs and referral rewards.

• Hackathons.