Principal – Innovations, GTM Strategy & Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market (GTM) strategy for Kinaxis' most critical innovation projects, expediting the transition from nascent capabilities to market opportunities, launches, and commercial scalability.

• Enhance the speed and scale of product launches by developing replicable launch models, decision-making gates, and operational rhythms.

• Transform emerging innovations into compelling market propositions by identifying customer challenges, target demographics, unique value propositions, positioning, use cases, and routes to market.

• Establish a pathway from experimentation to scalability through initial customer validation, co-innovation, market readiness, commercial activation, and sustainable growth.

• Create comprehensive launch strategies that encompass customer validation, thought leadership, events, analyst engagement, partnerships, public relations, and demand generation.

• Coordinate intricate, cross-functional launches involving Product, Engineering, Sales, Marketing, Customer Success, and various stakeholders.

• Develop new GTM approaches for packaging, introducing, selling, and expanding innovations.

• Accelerate market learning and iterative processes by leveraging early customer insights, field feedback, market indicators, and launch performance metrics.

⛳️ Requirements

• Over 10 years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or similar roles in B2B enterprise technology.

• Proven track record in leading complex, high-stakes product or technology launches that involve multiple products, teams, and stakeholders.

• Demonstrated capability to enhance launch speed and scalability through established GTM frameworks, processes, and operational models.

• Strong aptitude for converting emerging and highly technical capabilities into clear customer value, distinct positioning, and commercial opportunities.

• Proven ability to devise strategies and create structure in ambiguous, fast-paced environments.

• Excellent executive communication, influence, and cross-functional leadership abilities.

• Capacity to balance strategic insight with hands-on execution, driving initiatives from conceptualization to market activation.

• Experience in bringing emerging technologies, new platforms, solutions, or business models to the market.

• Proficient in designing GTM strategies for offerings that traverse traditional product or portfolio boundaries.

• Solid understanding of enterprise technology purchasing processes, customer validation, positioning, packaging, launch strategy, and sales methodologies.

• Experience in developing and managing frameworks for launch readiness, decision-making gates, and complex cross-functional launch plans.

• Proven ability to create scalable launch practices that enhance organizational speed, consistency, and market impact.

• Experience collaborating closely with Product and Engineering teams during the initial phases of product or solution development.

• Familiarity with creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.

• Experience in enterprise AI, data platforms, developer ecosystems, supply chain technologies, or other emerging categories in enterprise technology is highly desirable.

🏝️ Benefits

• Flexible vacation and designated Kinaxis Days (company-wide days off).

• Flexible working arrangements.

• Programs for physical and mental well-being.

• Regularly scheduled virtual fitness classes.

• Mentorship programs, training, and career development opportunities.

• Recognition programs and referral incentives.

• Hackathons.