Principal Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the advancement of HubSpot’s marketing measurement and investment optimization initiatives.

• Take charge of enhancing the marketing measurement framework across various channels, including organic, paid, owned, Brand, LLM/AEO, media/creators, and earned.

• Develop comprehensive full-funnel attribution strategies throughout the buyer journey and update attribution methodologies beyond last-click approaches.

• Generate executive-ready reports and performance narratives that link marketing investments to revenue results.

• Construct and manage Marketing Mix Models to measure marginal ROI and facilitate scenario planning and capital allocation.

• Establish and expand an incrementality testing program, incorporating holdout methodologies and causal experiments.

• Collaborate with Marketing and Finance leadership on data-driven investment planning.

• Develop and implement predictive LTV models and multi-horizon revenue forecasts.

• Direct the build-versus-buy strategy for predictive tools and oversee external collaborations.

• Lead data science initiatives focused on measurement priorities and enhance the application of AI and machine learning in measurement, attribution, targeting, and forecasting.

⛳️ Requirements

• A minimum of 10 years in marketing analytics or marketing data science.

• Profound understanding of marketing strategy development and execution.

• Extensive expertise in Marketing Mix Modeling and incrementality testing.

• Proven experience in building or operationalizing Marketing Mix Modeling and incrementality capabilities.

• Background in developing predictive LTV models and multi-horizon revenue forecasting.

• Familiarity with creating or implementing multi-touch attribution models tailored for a B2B SaaS buyer’s journey.

• A strong history of establishing trusted partnerships with Finance and creating measurement frameworks that influence budgetary decisions.

• High level of technical fluency, including the design of experiments and validation of data science outputs.

• Experience with modern multi-touch attribution across paid, owned, and earned channels, alongside view-based and buying-group-level measurement.

• Exceptional communication skills suited for executive-level interactions.

• Preferred: Experience in B2B SaaS or high-growth technology firms, a background in data science, expertise in Brand and LLM/AEO/GEO measurement, paid media strategy and bidding optimization, vendor management, and B2B buying-group measurement.

🏝️ Benefits

• Annual cash compensation may encompass base salary, on-target commission for eligible positions, and annual bonus targets as per HubSpot’s bonus plan.

• Certain roles may qualify for HubSpot’s equity plan, offering restricted stock units (RSUs).

• Some positions might be eligible for overtime compensation.

• HubSpot provides various benefits and perks aimed at helping employees grow better.

• Flexible work arrangements complemented by connection-focused in-person events.

• Support for accommodation needs related to travel limitations or other reasons.

• Disability accommodations and assistance available during the hiring process.