Data Analyst II

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee Acorns’ marketing measurement strategy, focusing on experimentation, forecasting, and incrementality testing.

• Collaborate with Marketing leaders and external agencies to establish test parameters, prioritize initiatives, and define success metrics.

• Design and execute geo holdout tests and other incrementality methodologies from start to finish.

• Work alongside the Data Science team to ensure current priors and data inputs are utilized for the MMM.

• Establish benchmarks for sample sizes, statistical power, confidence intervals, test design, and analysis following experiments.

• Create marketing performance and expenditure-efficiency forecasting models that take into account seasonality, channel saturation, and macro trends.

• Query large-scale platforms like Databricks and BigQuery using marketing and media data sources.

• Identify inefficiencies across channels, analyze anomalies, and formulate strategic hypotheses.

• Employ AI tools and agent-based workflows to streamline data extraction and automate repetitive analyses.

• Mentor junior and mid-level analysts, perform code reviews, and promote a data-driven culture.

• Convert marketing measurement insights into long-term budget and channel strategies.

⛳️ Requirements

• 5+ years of experience in marketing analytics, media measurement, or a related discipline.

• Practical experience in designing and conducting geo holdout tests or similar geo-based incrementality methodologies.

• Proficient in building marketing forecasting models, such as spend/response, MMM, or channel-level forecasting.

• Extensive knowledge of experimentation methodologies, including A/B testing, hypothesis testing, sample estimation, and statistical power analysis within marketing settings.

• Advanced skills in SQL and Python in cloud data environments like Databricks and BigQuery.

• Practical experience with marketing measurement tools and platforms, including MMM/incrementality platforms and reporting tools from ad platforms such as Google and Meta.

• Strong understanding of marketing and customer psychology, particularly regarding acquisition and retention effects.

• High level of autonomy and project management skills for handling complex analytics projects.

• Proven dedication to formal mentorship and technical leadership.

• Alignment with Acorns' mission, vision, and values.

• Acorns participates in E-Verify to confirm the employment eligibility of newly hired employees.

🏝️ Benefits

• Competitive salary and stock options.

• Comprehensive benefits package for you and your family.

• Flexible work location and hours.

• Paid time off, including vacation, sick leave, and parental leave.

• 401(k) matching.

• Monthly contributions to your Acorns account.

• GoHenry account for your family.

• Resources for mindfulness and financial wellness.

• Access to Headspace and Addition Wealth.

• Acorns Career Development Program featuring ongoing training sessions, development plans, check-ins, and access to Cornerstone’s online training platform.

• Roots Leadership Program designed for Emerging Leaders.

• Community week onsite gatherings.

• Various virtual events.

• Optional access to office space in Irvine, CA.

• Equity grants.

• Discretionary cash bonus awards.

• Medical, financial, and additional benefits.