PR & Media Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Generate public interest surrounding scandiweb, internal projects, company advancements, and selected client initiatives.

• Collaborate closely with company founders and business leaders to uncover stories worthy of public exposure.

• Identify PR opportunities within various projects, client engagements, internal discussions, product development, research, technical achievements, and market shifts.

• Transform complex or mundane subjects into engaging narratives featuring compelling headlines, tension, consequences, and reasons for interest.

• Design innovative PR campaigns and attention-grabbing stunts.

• Create newsworthy moments through events, benchmarks, public challenges, experiments, debates, collaborations, or campaigns.

• Develop multiple media perspectives around key events for diverse audiences.

• Conduct research on relevant journalists, editors, newsletter authors, podcasters, creators, analysts, and industry communities.

• Prepare tailored pitches and execute outreach via email, social media, calls, introductions, events, and other channels.

• Establish long-lasting relationships with media professionals.

• Coordinate interviews, expert commentary, data, visuals, demonstrations, customer testimonials, and spokesperson preparation.

• Work in conjunction with content, design, video, data, and development teams.

• Monitor public discussions, competitor movements, industry updates, and cultural trends.

• Respond swiftly to unforeseen media opportunities and synchronize internal contributors.

• Utilize AI and research tools to track media, identify patterns and contacts, formulate angles, and enhance outreach.

• Assess campaign outcomes, document successful strategies, and refine future campaigns based on media feedback and business impact.

• Success metrics include the quality and relevance of earned media, campaign engagement, relationship building, audience focus, and supported business opportunities.

⛳️ Requirements

• Previous experience in PR, journalism, communications, creative agencies, content production, startups, or growth marketing is preferred.

• Proven ability to capture attention, secure media coverage, build an audience, or generate public interest in an idea.

• Strong news judgment.

• Capability to uncover compelling angles in technical, commercial, or everyday information.

• Exceptional skills in headline creation, pitching, and short-form writing.

• Proficient written and spoken English.

• Ability to comprehend technical and business subjects and convey them clearly.

• Proactive approach and eagerness to reach out to individuals directly.

• Resilience with overlooked or rejected pitches.

• Comfort in managing incomplete information and dynamic projects.

• Proficient in juggling multiple stories, stakeholders, and deadlines.

• Confidence in communicating with founders, executives, technical specialists, clients, journalists, and creators.

• Capability to work independently, make decisions, and assume responsibility for campaign results.

• Curiosity about media, business, technology, eCommerce, culture, and information dissemination.

• Practical knowledge of social media, online communities, podcasts, newsletters, creator channels, and various media.

• Existing connections with journalists, editors, creators, or industry media are a plus.

• Experience in eCommerce or technology is beneficial but not essential.

• Ability to complete a practical test.

• Fluency in English.

🏝️ Benefits

• Opportunity to acquire stock options within the company.

• Assistance with hardware upgrades.

• Comprehensive health insurance coverage.

• Sports bonuses.

• A diverse multinational team of experts to learn from.

• Legendary online and onsite events to celebrate our successes together.