PR & Affiliate Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize AI technologies to improve and streamline business operations.

• Leverage Power Digital's Nova ecosystem in relation to departmental functions.

• Develop and implement affiliate and PR strategies for clients of Power Digital Marketing.

• Initiate new affiliate client programs, overseeing the entire platform setup process.

• Manage and enhance existing affiliate programs based on key performance indicators.

• Facilitate client communication, reporting, and storytelling to ensure channels align with client objectives.

• Analyze performance data and provide actionable recommendations based on insights and creative conclusions.

• Proactively pitch to achieve media relations outcomes for the client portfolio.

• Stay updated on industry trends and share pertinent articles with the agency.

• Conduct media and influencer outreach to secure regular coverage in targeted outlets.

• Review and refine written materials and reports.

• Respond promptly to client inquiries.

• Train and supervise interns and part-time staff.

• Assist in formulating affiliate and PR strategies.

• Support media relations initiatives for PR accounts.

• Project and establish goal expectations.

• Make and execute strategic optimizations for partnerships.

⛳️ Requirements

• Minimum of 2 years of experience in affiliate marketing strategy and comprehensive campaign management.

• At least 2 years of experience in public relations.

• 1-2 years of agency experience is essential.

• Strong understanding of the marketing funnel and experience collaborating with affiliates such as content partners, press sites, rewards sites, and loyalty/cashback/deal sites.

• Practical experience with affiliate platforms like Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar.

• Knowledge of affiliate best practices including commission structures, tracking methods, partner optimization strategies, and forecasting.

• Experience in CPG media relations is highly recommended but not mandatory.

• A Bachelor’s degree in business, marketing, or a related field is preferred.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity, inclusion, and varied backgrounds and experiences.