PPC/Performance Specialist

This is a fully remote position, open to applicants in Brazil, +5 more states.

📋 Description

• Take charge of the comprehensive paid search strategy for various D2C brands across different sectors and regions, utilizing Google Ads and Microsoft Advertising.

• Plan, develop, and oversee Search, Shopping, Performance Max, Display/Audience, and YouTube video campaigns.

• Modify Google campaigns for Microsoft Advertising through import and native tools.

• Identify and focus on high-value customer segments.

• Daily monitor, analyze, and optimize campaign performance using metrics like ROAS, CPA, CTR, and customer acquisition cost.

• Conduct tests on ad copy, keywords, bidding strategies, and landing pages.

• Execute audience segmentation, RLSA, and predictive/automated bidding strategies.

• Develop weekly and monthly reporting dashboards for cross-platform performance.

• Utilize data from GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify to guide campaign strategies.

• Ensure precise conversion tracking with Google tags/GA4 and Microsoft UET tags.

• Forecast, allocate, and manage monthly budgets across various accounts, platforms, and regions.

• Collaborate with creative, product, CRO, and UX teams to enhance ad assets, landing pages, and conversion rates.

• Communicate performance, impacts, and insights to leadership.

• Stay updated on platform changes, features, and industry trends.

• Implement automation, scripts, and AI tools for efficient account management and reporting.

⛳️ Requirements

• Minimum of 5 years of practical experience in managing performance-driven campaigns for D2C e-commerce brands in the UK, USA, Canada, or Australia.

• Proficient in both Google Ads and Microsoft Advertising; strong candidates in Google Ads should be willing to develop and manage Microsoft Advertising.

• Proven experience in planning, developing, managing, optimizing, and scaling paid search campaigns.

• Familiarity with Search, Shopping, Performance Max, Display/Audience, and YouTube campaigns.

• Ability to identify and target high-value customer segments through data-driven methodologies.

• Experience in optimizing ROAS, CPA, CTR, and customer acquisition costs.

• Proficient in testing ad copy, keywords, bidding strategies, and landing pages.

• Knowledge of audience segmentation, RLSA, and predictive/automated bidding techniques.

• Capability to create weekly and monthly performance reporting dashboards.

• Experience utilizing GA4, Google Merchant Centre, Microsoft Merchant Centre, and Shopify data.

• Understanding of Google tags/GA4 and Microsoft UET for conversion tracking.

• Ability to forecast, allocate, and manage monthly budgets across accounts, platforms, and regions.

• Google Ads Certification and/or Microsoft Advertising Certification is advantageous but not mandatory.

• Experience in multi-brand or multi-region paid search is preferred.

• Hands-on experience with Shopify and e-commerce operations is a plus.

• Experience in product feed management and optimization is desirable.

• Familiarity with other paid channels such as Meta/paid social is beneficial.

• Experience with AI tools for reporting, analysis, or account management is a plus.

🏝️ Benefits

• 20 days of paid vacation annually.

• Fully remote position aligned with UK business hours.

• Authentic end-to-end ownership of the paid search strategy, execution, and growth across the portfolio.

• A dynamic environment where decisions are made promptly, providing direct access to senior leadership.

• Access to Claude and AI tools to enhance your efficiency and productivity.

• Opportunity to work across multiple brands, markets, and categories within a rapidly growing D2C group.