PPC/Performance Marketing Specialist – Google, Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and take ownership of the comprehensive paid media strategy across platforms including Google Ads, Meta, and others as required.

• Convert business goals such as ROAS, CPA, lead generation, and revenue objectives into channel-specific and budget strategies.

• Redefine KPIs focusing on CPL/CPA, MQLs, lead generation, and quality of traffic.

• Continuously test, analyze, and enhance campaigns utilizing performance metrics.

• Discover new growth avenues, audience demographics, and unexplored channels.

• Oversee budget distribution across campaigns and channels to optimize return on investment.

• Provide performance reports featuring clear insights and strategic suggestions.

• Work alongside creative and content teams to ensure ad creative aligns with conversion performance.

• Keep track of platform modifications, algorithm changes, and industry trends.

⛳️ Requirements

• Must be based in the Philippines.

• Demonstrated experience in executing performance marketing campaigns with responsibility for both strategy and budget.

• In-depth knowledge of Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Campaign Manager, and analytics tools like GA4.

• Capability to interpret data and translate it into strategic adjustments.

• Experience in handling significant ad spend and accountability for return on investment.

• Ability to work independently and communicate directly with stakeholders regarding strategy.

• Excellent English communication skills for interactions with an Australian client.

• Familiarity with CRM/attribution tools such as HubSpot and ActiveCampaign is preferred.

• Previous experience in financial media, capital markets, mining/resources, or high-value B2B service sectors is preferred.

• Practical knowledge of ad policy compliance related to financial and resource publishing is preferred.

• Must disclose any current roles or client commitments.

• This engagement must be represented on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor.

• Opportunity to gain insights into the technical and psychological dimensions of high-level marketing within a global, high-stakes industry.