PPC/DSP Specialist

This is a fully remote position, open to applicants in India, +4 more countries.

📋 Description

• Oversee advertising accounts for client brands on platforms such as Amazon, Walmart Marketplace, and Target Plus.

• Develop, initiate, and enhance campaigns including Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, Amazon DSP, Walmart Connect, and Target Roundel.

• Manage bids, budgets, negative keywords, placement modifiers, dayparting, and pacing effectively.

• Conduct research on keywords, product targeting, and audiences; analyze search-term reports to identify opportunities and reduce wasted expenditure.

• Extract and evaluate search-term, placement, product-level, and business reports; translate findings into actionable recommendations.

• Execute account audits focusing on campaign structure, targeting overlaps, budget distribution, wasted spend, placements, and strategic deficiencies.

• Create client reports and prepare analyses and presentations for quarterly and annual business evaluations.

• Utilize AI tools for report analysis, bulk file preparation, keyword processing, audits, documentation, and internal tooling.

• Work alongside Strategy & Implementation teams on inventory, catalog, promotions, and detail-page quality.

• Collaborate with the Design team on creative assets for Sponsored Brands, video, and display advertising.

• Identify advertising limitations and alert relevant stakeholders to pacing risks before they escalate into significant issues.

• Enhance team processes and advance towards ownership of account management and strategy.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in building, managing, and optimizing Amazon advertising campaigns.

• Must hold Amazon Ads certifications in Sponsored Ads and Amazon DSP (both required; verified).

• Experience in managing Amazon DSP campaigns, beyond just Sponsored Ads.

• Proficient in handling large datasets and conducting analyses using Excel or Sheets.

• Excellent written and verbal communication skills.

• Skilled in working with AI tools and AI-assisted workflows.

• Strong attention to detail with bulk uploads, naming conventions, and negative keyword management.

• Preferred: Certification in Walmart Sponsored Ads and Walmart DSP.

• Preferred: Experience with Meta and TikTok advertising, including relevant certifications.

• Preferred: Familiarity with Target Roundel.

• Preferred: Exposure to SQL, Looker Studio / Google Data Studio, or Amazon Marketing Cloud.

• Preferred: Experience in an agency or across multiple brands in various categories.

• Preferred: Advanced skills in Excel; knowledge of Python or scripting.

• Preferred: Understanding of Buy Box dynamics, inventory health, catalog integrity, promotions, and subscriptions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Comprehensive health and wellness benefits.

• Flexible work hours and a supportive work environment.

• Access to cutting-edge tools and technologies.