PPC Strategist

This is a fully remote position, open to applicants in United States, +2 more states.

📋 Description

• Lead the strategic direction for all PPC clients spanning various industries.

• Participate in sales calls alongside Account Executives to confirm project scope, propose technical insights, and assist in closing deals.

• Develop 90-day, 6-month, and yearly growth plans for clients.

• Convert intricate marketing suggestions into straightforward explanations for executives.

• Plan, initiate, and oversee Google Ads campaigns, which include search, display, remarketing, and Performance Max.

• Perform keyword research, audience targeting, and write and edit advertisement copy.

• Establish conversion tracking and ensure attribution accuracy using GA4, GTM, and CRM integrations.

• Monitor daily expenditures and pacing to align with budget, CPA, and CPL objectives.

• Identify and manage negative keywords effectively.

• Handle Meta Ads, LinkedIn Ads, and Microsoft Ads as required.

• Manage client performance across both paid and organic search channels.

• Conduct audits on PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.

• Ensure accurate KPI tracking, conversion attribution, and analytics.

• Provide weekly guidance and quality assurance for specialists and contractors.

• Align priorities with the Marketing Project Manager.

• Compile monthly and quarterly performance reports, including key insights and recommendations.

• Present performance summaries directly to clients.

• Oversee the accuracy of reporting and insights provided by Project Managers or specialists.

• Take ownership of PPC marketing performance and strategy, client roadmaps, paid search campaign management, reporting frameworks, playbooks, and best practices.

• Assist Account Executives during sales calls.

⛳️ Requirements

• A minimum of 5 years of hands-on experience managing Google Ads campaigns, supported by first-party data demonstrating results (CTR, CPL, ROAS, rankings).

• Between 4 to 7 years of experience in PPC, SEO, or multi-channel full-funnel strategies, including simultaneous management of paid and organic channels.

• Proficient in Google Ads Editor, Google Keyword Planner, GA4, and Google Search Console.

• Strong comprehension of campaign structure, bidding strategies, optimization, and ROI tracking.

• Ability to craft and deliver strategic recommendations to clients and Account Executives.

• Proven capability to supervise execution teams and ensure the quality of deliverables.

• Strong analytical abilities with a knack for quickly diagnosing performance issues.

• Excellent communication and collaboration skills in a remote team setting.

• Google Ads Certification is preferred.

• Experience in an agency setting managing multiple clients simultaneously is preferred.

• Familiarity with Meta Ads, LinkedIn Ads, and Microsoft Ads is preferred.

• Experience participating in sales calls and positively influencing close rates is preferred.

• Understanding of multifamily, real estate, or high-intent lead generation is preferred.

• Knowledge of landing page optimization and CRO is preferred.

• Experience with project management tools such as Jira, ClickUp, or Asana is preferred.

🏝️ Benefits

• Full-time or independent contractor arrangement available for candidates outside of the USA.

• Flexible remote work option.