PPC Specialist – Google Ads

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee, enhance, and expand Google Ads campaigns across various types, including Search, Display, Performance Max, and more.

• Perform keyword research, analyze search terms, investigate competitors, and optimize negative keywords.

• Construct and reorganize Google Ads accounts to boost campaign efficiency and performance.

• Track and refine CPC, CTR, CPA, conversion rates, ROAS, and total ad expenditure.

• Design and evaluate ad copy, audience targeting, bidding strategies, and campaign frameworks.

• Manage budgets and distribute spending according to performance metrics and business goals.

• Implement and troubleshoot conversion tracking utilizing GA4, Google Tag Manager, and Google Ads Conversion Tracking.

• Assess campaign and landing page performance to pinpoint opportunities for improving conversion rates.

• Generate performance reports and convert campaign data into actionable insights.

• Collaborate with marketing, creative, sales, and client-facing teams on overarching growth objectives.

• Keep up-to-date with Google Ads updates, automation features, bidding strategies, and best practices for paid search.

⛳️ Requirements

• A minimum of 4 years of professional experience in PPC/paid search, specifically with Google Ads.

• Proven experience in independently managing and optimizing Google Ads accounts.

• In-depth knowledge of Google Search Ads, Performance Max, Display, remarketing, audience targeting, and automated bidding techniques.

• Demonstrated ability to enhance campaign effectiveness and deliver quantifiable results.

• Strong grasp of conversion tracking, attribution, and campaign analytics.

• Practical experience with GA4 and Google Tag Manager.

• Outstanding analytical capabilities and comfort working with campaign performance metrics.

• Solid understanding of landing pages, conversion rate optimization, and the interplay between ad creativity, targeting, and conversions.

• Excellent written and verbal communication skills in English.

• Capacity to work autonomously in a remote setting and take complete ownership of performance.

• Experience in an agency environment or managing multiple accounts concurrently is a significant plus.

• Google Ads certifications are beneficial but not mandatory.

🏝️ Benefits

• Fully Remote: Work from any location with global teams.

• Peer Community: Engage with top-performing sales professionals in our network.

• Ongoing Support: Get assistance from Huzzle both before and after placement.

• Tailored Compensation: Salaries differ based on client and candidate preferences — we’ll align you with options that suit your aspirations.