PPC Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, create, launch, and oversee comprehensive Meta advertising campaigns tailored for home service businesses in the U.S.

• Formulate campaign strategies that encompass targeting, campaign architecture, budgets, bidding, creative direction, offers, and lead generation goals.

• Administer and enhance campaigns for various services such as HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential/home services.

• Evaluate metrics including CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.

• Refine campaigns by focusing on lead quality and downstream sales performance, rather than just lead volume.

• Collaborate with CRM and sales teams to determine campaigns, audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B tests across creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and cooperate with creative teams on hooks, angles, offers, video concepts, imagery, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while upholding target CPL and lead quality.

• Implement and oversee Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.

• Recognize campaign inefficiencies, troubleshoot tracking issues, and formulate data-driven growth strategies.

• Prepare clear, actionable performance reports for clients and/or internal stakeholders.

• Stay informed about updates to the Meta Ads platform, Advantage+ solutions, attribution modifications, and new paid-social strategies.

⛳️ Requirements

• Proven, hands-on experience in managing Meta Ads campaigns specifically for U.S.-based home service businesses; this is mandatory and non-negotiable.

• At least 4 years of hands-on experience in managing Meta Ads campaigns.

• Demonstrated experience in generating leads for U.S.-based businesses.

• Direct and verifiable experience managing Meta Ads for home service companies in the U.S.

• Strong comprehension of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling strategies.

• Experience in managing multiple Meta Ads accounts concurrently, ideally within a performance marketing or digital marketing agency.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or directly contributed to.

• Provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced proficiency in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement techniques.

• Experience with Meta Lead Ads and Instant Forms.

• Familiarity with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is required.

• Proficient in Excel or Google Sheets for effective campaign reporting and analysis.

• Exceptional written and verbal communication skills in English.

• Must be comfortable working during Pacific Standard Time (PST) business hours.

• Reliable computer/laptop, stable high-speed internet connection, a quiet workspace, and a backup internet/power solution are necessary.

• An updated resume/CV with shareable links to relevant Meta ad creative samples is required.

• A brief summary detailing relevant U.S. home service Meta Ads experience, including industries, duration, role, objectives, and results is needed.

• Permission to share submitted materials; any confidential, proprietary, or personally identifiable client information must be redacted as necessary.

🏝️ Benefits

• Full-time remote position.

• Requires a reliable computer/laptop, stable high-speed internet, a quiet workspace, and a backup internet/power solution to ensure uninterrupted productivity.