PPC Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, create, launch, and oversee comprehensive Meta advertising campaigns for home service businesses based in the U.S.

• Formulate strategies encompassing targeting, campaign organization, budgets, bidding, creative direction, offers, and lead generation goals.

• Oversee campaigns for various services including HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services.

• Evaluate metrics such as CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data.

• Focus on enhancing lead quality and downstream sales performance, rather than merely increasing lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B tests across various elements including creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and work with creative teams on concepts, angles, offers, video ideas, images, copy, and calls to action.

• Oversee substantial advertising budgets and amplify successful campaigns while preserving target CPL and lead quality.

• Set up and track Meta Pixel, Conversions API, events, tracking, and attribution metrics.

• Detect campaign inefficiencies, resolve tracking challenges, and formulate data-driven growth strategies.

• Create clear and actionable performance reports for both clients and internal stakeholders.

• Keep abreast of updates in Meta Ads, Advantage+ solutions, changes in attribution, and strategies for paid social media.

⛳️ Requirements

• Demonstrated, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses (mandatory and non-negotiable).

• A minimum of 4 years of practical experience in managing Meta Ads campaigns.

• Proven track record of generating leads for businesses located in the U.S.

• Familiarity with U.S.-based home service sectors, including but not limited to HVAC, plumbing, roofing, home improvement, or similar fields.

• Strong comprehension of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling strategies.

• Experience managing multiple Meta Ads accounts concurrently, ideally within an agency setting.

• Ability to showcase personally managed campaigns in the U.S. home service sector.

• Capability to provide 2-5 examples of Meta ad creatives from U.S. home service campaigns.

• Advanced expertise in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• Knowledge of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and measurement post-iOS 14.

• Experience with Meta Lead Ads and Instant Forms.

• Familiarity with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is required.

• Proficient in Excel or Google Sheets.

• Exceptional written and verbal communication skills in English.

• Comfortable working during Pacific Standard Time (PST) business hours.

• Access to a reliable computer meeting specified Intel, AMD, or Macintosh specifications.

• Minimum 12 GB RAM, 128 GB SSD or higher, and 2 GB graphics memory.

• Access to a mouse and keyboard.

• Possession of a noise-cancelling headset.

• Primary internet connection with jitter below 10ms, latency below 160ms, upload speed above 25 Mbps, and download speed above 40 Mbps.

• LAN-cabled internet connection.

• Reliable power backup capable of sustaining at least 8 hours.

• Secondary internet service with jitter below 10ms, latency below 160ms, upload speed of at least 25 Mbps, and download speed of at least 25 Mbps.

• Resume/CV including shareable links to relevant creative samples.

• Application summary detailing industries, duration of experience, role, responsibilities, objectives, and CPL/lead-generation results.

• Permission to share submitted materials and removal of any confidential, proprietary, or personally identifiable client information when necessary.

🏝️ Benefits

• Opportunity for remote work.

• Full-time employment position.

• Requirement for a reliable computer/laptop.

• Stable high-speed internet connection necessary.

• Noise-free workspace environment.

• Backup solutions for internet and power.

• Power backup that can sustain a minimum of 8 hours.

• Secondary internet backup available.

• Requirement for LAN-cabled internet connection.