PPC Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, create, launch, and oversee comprehensive Meta advertising campaigns for home service businesses in the U.S.

• Formulate targeting, campaign organization, budgets, bidding strategies, creative direction, offers, and lead-generation tactics.

• Oversee campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and various other residential services.

• Evaluate CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution metrics.

• Focus on lead quality and downstream sales effectiveness, beyond just lead volume.

• Collaborate with CRM and sales teams to pinpoint campaigns, target audiences, creatives, and offers that yield qualified customers.

• Design and implement A/B tests across creatives, audiences, offers, copy, landing pages, and campaign frameworks.

• Brief and work alongside creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action.

• Manage substantial advertising budgets and scale successful campaigns while adhering to target CPL and maintaining lead quality.

• Implement and oversee Meta Pixel, Conversions API (CAPI), events, tracking, and attribution.

• Detect campaign inefficiencies, resolve tracking problems, and create data-driven growth strategies.

• Generate clear, actionable performance reports for clients and/or internal stakeholders.

• Keep updated with Meta Ads developments, Advantage+ solutions, attribution updates, and emerging paid-social strategies.

⛳️ Requirements

• Demonstrated, hands-on experience in managing Meta Ads campaigns for U.S.-based home service businesses; this is essential and non-negotiable.

• At least 4 years of direct experience managing Meta Ads campaigns.

• Proven track record in lead generation for U.S.-based businesses.

• Experience managing multiple Meta Ads accounts concurrently, ideally within a performance marketing or digital marketing agency.

• Ability to showcase actual Meta advertising work from U.S. home service campaigns that you have personally managed or been directly involved with.

• Capacity to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns.

• Strong grasp of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling techniques.

• Advanced expertise in Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.

• In-depth knowledge of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement practices.

• Experience with Meta Lead Ads and Instant Forms.

• Familiarity with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.

• Working knowledge of Google Analytics 4 (GA4) and best practices for landing-page conversion rate optimization (CRO).

• Meta Blueprint Certification is mandatory.

• Proficient in Excel or Google Sheets for campaign reporting and analysis.

• Exceptional written and verbal communication skills in English.

• Willingness to work during Pacific Standard Time (PST) business hours.

• Must fulfill specified technical requirements for computer, internet, LAN, power backup, and secondary internet.

• Minimum computer specifications include 12 GB RAM, 128 GB SSD or higher, 2 GB graphics memory, and a qualifying Intel, AMD, or Macintosh processor.

• Primary internet requirements: jitter below 10ms, latency below 160ms, upload speed above 25 Mbps, download speed above 40 Mbps.

• Reliable power backup providing at least 8 hours of support.

• Secondary internet requirements: jitter below 10ms, latency below 160ms, upload speed at least 25 Mbps, download speed at least 25 Mbps.

🏝️ Benefits

• Full-time remote work opportunity.

• Provision of a reliable computer/laptop, stable high-speed internet connection, noise-free workspace, and backup internet/power solutions necessary for uninterrupted productivity.

• Mouse and keyboard provided.

• Noise-canceling headset included.