PPC Specialist

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Develop, initiate, oversee, and enhance paid search initiatives, primarily utilizing Google Ads.

• Oversee various client accounts, managing budgets, bidding techniques, target audiences, and conversion objectives.

• Perform keyword analysis.

• Create and evaluate advertising copy.

• Optimize campaign configurations.

• Assess campaign effectiveness through metrics such as CPA, ROAS, CTR, and conversion rates.

• Establish, verify, and resolve issues related to conversion tracking and reporting.

• Identify opportunities for improving landing pages.

• Collaborate with creative or web development teams.

• Generate performance reports and recommendations for clients.

• Engage with internal team members regarding priorities, outcomes, and challenges.

⛳️ Requirements

• Proven experience in managing PPC campaigns across multiple clients, preferably in an agency environment.

• Solid understanding of Google Ads, Google Analytics 4, and conversion tracking methodologies.

• Capability to analyze campaign data and make sound optimization choices.

• Exceptional organizational skills and meticulous attention to detail.

• Proficient in handling competing deadlines.

• Strong verbal and written communication skills in English.

• Must reside in Latin America.

• Reliable internet connection for remote work is essential.

• Google Ads certifications or similar platform expertise is desirable.

• Familiarity with Google Tag Manager, Looker Studio, and paid social media advertising is preferred.

• Experience in lead-generation campaigns for service-oriented businesses is an advantage.

🏝️ Benefits

• Direct interaction with clients and autonomous management of client-related tasks.

• Payments are processed directly from the client.

• Vacation leave and holiday scheduling aligned with client policies and business requirements.

• Opportunity to record initial interview responses using Loom.

• Applications are reviewed by the team, with shortlisted candidates presented to the client.

• Flexible remote work arrangement with a reliable internet connection.