PPC Manager, Meta Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Plan, initiate, and oversee Meta Ads (Facebook and Instagram) lead-generation campaigns targeting US dental practices.

• Establish new client advertising accounts from the ground up, including Business Manager, pixel and tracking setup, and campaign structuring.

• Research creative content, compose and design advertisements, and conduct structured tests on various audiences, offers, and creative approaches.

• Optimize for cost per lead aiming for a target range of $25–50, as well as for booked and attended consultations.

• Provide clients with a performance report every two weeks utilizing existing templates.

• Address ad-hoc client inquiries promptly and with clarity.

• Collaborate directly with the founder while taking ownership of Meta Ads performance for dental clients in the US.

• Begin with one client account and gradually increase to manage up to five accounts as onboarding progresses.

• Complete a finalist case study focused on a dental lead-generation scenario.

⛳️ Requirements

• Minimum of 5 years of hands-on experience with Meta Ads; strong candidates with 3–4 years of experience may also be considered.

• Demonstrated success in lead generation for US local-service clients, showcasing measurable CPL, lead quality, and booked-appointment metrics.

• A systematic approach to testing creative content and audience targeting.

• Practical experience in tracking setup and troubleshooting, including Pixel, Conversions API, lead events, and booking events.

• Proficient spoken and written English for direct communication with US clients through calls and reports.

• Openness to learning, accepting feedback, and adapting strategies as necessary.

• Clear and dependable communication skills.

• Experience in dental, clear aligner (Invisalign), or other healthcare lead-generation is advantageous.

• Agency experience managing multiple client accounts simultaneously is a plus.

• Familiarity with AI tools such as Claude or ChatGPT for creating clear reports is a plus.

• B2B / independent contractor agreement.

• Availability for 20–25 hours each week, Monday to Thursday.

• Daily availability overlapping with US Pacific time, ideally from 10 AM to 2 PM PT (9 AM to 1 PM PT is also acceptable).

🏝️ Benefits

• Fully remote work arrangement.

• Flexible hours outside of the required overlap with US Pacific time.

• Gradual onboarding, managing one account at a time.

• True ownership of campaigns and client relationships.

• Potential pathway to full-time employment following the trial period.

• No benefits provided during the part-time stage.