PPC Manager

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance PPC campaigns across platforms such as Google Ads, Meta Ads, and other paid advertising channels.

• Assess campaign performance and fine-tune metrics like ROAS, CPA, CPC, CTR, and conversion rates.

• Oversee advertising budgets to maximize campaign profitability and return on investment.

• Execute keyword research, competitor analysis, and audience targeting to uncover growth possibilities.

• Formulate and implement A/B testing strategies for ad copy, creatives, landing pages, and targeting.

• Monitor campaign performance utilizing Google Analytics 4, Google Tag Manager, and additional reporting tools.

• Establish and troubleshoot conversion tracking.

• Discover opportunities to enhance campaign efficiency, scale successful initiatives, and foster business growth.

• Collaborate with marketing teams, designers, copywriters, and other key stakeholders.

• Present campaign outcomes, insights, and recommendations to internal stakeholders or clients as needed.

⛳️ Requirements

• Over 3 years of professional experience in managing PPC campaigns or paid digital advertising.

• Strong hands-on expertise with Google Ads, encompassing Search, Display, Performance Max, and remarketing campaigns.

• Experience in managing paid campaigns on Meta Ads (Facebook and Instagram).

• Demonstrated ability to manage advertising budgets and optimize campaigns for ROI and conversions.

• Solid understanding of performance marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rates.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

• Experience in conducting keyword research, audience segmentation, and competitor analysis.

• Capability to analyze campaign data and convert insights into actionable recommendations.

• Strong organizational abilities and capacity to handle multiple campaigns concurrently.

• Exceptional written and verbal communication skills in English.

• Ability to operate independently in a remote setting and take charge of campaign performance.

• Previous experience in a digital marketing agency, advertising agency, or performance marketing agency.

• Experience managing PPC campaigns for various clients or brands simultaneously.

• Familiarity with LinkedIn Ads, TikTok Ads, or Microsoft Advertising.

• Experience in landing page optimization and conversion rate optimization (CRO).

• Google Ads certifications or other pertinent digital marketing qualifications.

• Experience collaborating with international clients.

• Familiarity with reporting tools such as Looker Studio, Supermetrics, or similar platforms.

🏝️ Benefits

• 100% Remote: Work from anywhere while engaging with international teams.

• Competitive Compensation: Salary determined by experience, skills, and qualifications.

• Career Growth: Opportunities to enhance your expertise and take the lead on impactful performance marketing campaigns.

• International Exposure: Collaborate with expanding businesses and marketing teams in global markets.

• Meaningful Impact: Directly affect campaign performance, lead generation, and revenue growth.

• Collaborative Environment: Join a supportive team that values innovation, accountability, and continuous improvement.

• Long-Term Opportunity: Advance your career with an ambitious, growth-oriented company.