PPC Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, initiate, and oversee PPC campaigns on Google Ads, Meta Ads, and various other paid advertising platforms.

• Monitor and refine campaigns to boost conversions, lower acquisition costs, and enhance return on ad spend (ROAS).

• Perform keyword research, competitor analysis, and audience targeting to uncover growth opportunities.

• Manage advertising budgets and efficiently allocate expenditures across different campaigns.

• Implement A/B testing techniques to enhance ad copy, creative assets, targeting, and landing page effectiveness.

• Track and evaluate campaign performance utilizing Google Analytics 4, Google Tag Manager, and additional reporting tools.

• Ensure precise conversion tracking and performance evaluation.

• Prepare performance reports and convey insights and recommendations to stakeholders.

• Collaborate with creative and marketing teams to formulate impactful advertising strategies.

• Remain updated on industry trends, platform changes, and PPC best practices.

⛳️ Requirements

• A minimum of 3 years of professional experience in PPC management or paid digital advertising.

• Strong proficiency in Google Ads, including Search, Display, Performance Max, and remarketing campaigns.

• Practical experience managing Meta Ads campaigns (Facebook and Instagram).

• Proven track record of optimizing campaigns for conversions, CPA, ROI, and ROAS.

• Solid understanding of Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.

• Experience in managing advertising budgets and making data-driven optimization decisions.

• Excellent analytical skills and the capacity to interpret campaign performance metrics.

• Outstanding written and verbal communication skills in English.

• Strong organizational abilities and the capability to independently manage multiple campaigns.

• Ability to perform effectively in a remote, fast-paced environment.

• Prior experience in a digital marketing or performance marketing agency.

• Experience in managing paid advertising campaigns for various clients.

• Familiarity with LinkedIn Ads, Microsoft Ads, or TikTok Ads.

• Experience in eCommerce advertising or lead generation campaigns.

• Knowledge of conversion rate optimization (CRO) and best practices for landing pages.

• Relevant Google Ads or digital marketing certifications.

• Experience working with international clients.

🏝️ Benefits

• 100% Remote: Work from anywhere while collaborating with international teams.

• Competitive Compensation: Salary based on experience, skills, and qualifications.

• Career Growth: Opportunities to develop your expertise and take ownership of high-impact performance marketing campaigns.

• International Exposure: Work with growing businesses and marketing teams across global markets.

• Meaningful Impact: Directly influence campaign performance, lead generation, and revenue growth.

• Collaborative Environment: Join a supportive team that values innovation, accountability, and continuous improvement.

• Long-Term Opportunity: Build your career with an ambitious, growth-focused company.