PPC Manager

This is a fully remote position, open to applicants in Poland, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance PPC campaigns on Google Ads, Meta Ads, and other pertinent advertising platforms.

• Create and execute paid media strategies aimed at lead generation, conversions, and return on investment (ROI).

• Track campaign performance while optimizing cost-per-click (CPC), cost-per-acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and conversion rates.

• Conduct comprehensive keyword research, competitor evaluations, and audience targeting to unearth opportunities for enhancement.

• Administer advertising budgets and efficiently allocate resources to maximize campaign effectiveness.

• Execute A/B testing on ad creatives, messaging, targeting, and landing pages.

• Establish, monitor, and resolve issues with conversion tracking utilizing GA4 and Google Tag Manager.

• Compile performance reports, analyze campaign data, and offer actionable insights.

• Collaborate with internal teams and stakeholders to ensure alignment of paid advertising campaigns with business goals.

⛳️ Requirements

• At least 3 years of experience in PPC management, paid media, or performance marketing.

• Strong expertise in Google Ads, encompassing Search, Display, and Performance Max campaigns.

• Practical experience managing Meta Ads (Facebook and Instagram) campaigns.

• Demonstrated success in optimizing campaigns for conversions, lead generation, and return on ad spend.

• Experience in managing advertising budgets and overseeing multiple campaigns concurrently.

• Proficient in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking processes.

• Strong analytical capabilities with the skill to interpret campaign data and make informed, data-driven decisions.

• Exceptional written and verbal communication skills in English.

• Strong organizational abilities, attention to detail, and capacity to work independently in a remote setting.

• Prior experience in a digital marketing agency, advertising agency, or performance marketing agency.

• Experience managing multiple client accounts or campaigns spanning different industries.

• Familiarity with LinkedIn Ads, TikTok Ads, or Microsoft Ads.

• Google Ads certifications or relevant digital marketing credentials.

• Experience in conversion rate optimization (CRO), landing page optimization, and A/B testing.

• Familiarity with reporting and marketing tools such as Looker Studio, SEMrush, or Ahrefs.

• Experience working with international clients.

🏝️ Benefits

• 100% Remote: Work from any location while engaging with international teams.

• Competitive Compensation: Salary commensurate with experience, skills, and qualifications.

• Career Growth: Opportunities to enhance your skills and take charge of impactful performance marketing campaigns.

• International Exposure: Collaborate with expanding businesses and marketing teams in global markets.

• Meaningful Impact: Directly affect campaign performance, lead generation, and revenue increases.

• Collaborative Environment: Join a team that prioritizes innovation, accountability, and continuous improvement.

• Long-Term Opportunity: Advance your career with a dynamic, growth-oriented company.