
Playable Ads Strategist
Posted Jul 29

Posted Jul 29
This is a fully remote position, open to applicants in France.
• Analyze playable performance to derive actionable insights and foster iterative enhancements.
• Benchmark industry trends and advertising networks to discover opportunities for ideation and creative uniqueness.
• Define and develop playable briefs that integrate performance data, expertise in game feel, and robust art direction (including asset guidance).
• Monitor and enhance playable performance over time, shaping strategies to consistently boost engagement and conversion rates.
• Collaborate closely with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to synchronize ideation, production priorities, and the overall playable strategy.
• Proactively identify and execute process and product enhancements to improve the efficiency and impact of playable development.
• A minimum of 3 years of experience in the Creative Production field.
• Exceptional project management capabilities.
• Strong aptitude for developing comprehensive playable briefs.
• Demonstrated interest and knowledge in the mobile apps industry, with an ability to benchmark and brainstorm innovative ideas.
• Keen eye for design with the ability to articulate design decisions effectively.
• Previous experience in a creative or art direction role collaborating with third-party providers; a technical background in playables is highly valued.
• An entrepreneurial mindset with the ability to thrive in a fast-paced environment.
• Fluency in English.
• Competitive salary and various benefits based on your country of residence.
• *Full remote work available for candidates located abroad, with the option for relocation to Paris subject to discussion. Hybrid work arrangements for candidates based in France.
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