Personalization and Experience Product Owner

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with business units, Marketing, Product, UX, and Analytics teams to grasp business objectives, customer needs, and opportunities within the customer journey.

• Take ownership of and prioritize personalization and experimentation initiatives based on customer value, business impact, feasibility, and scalability.

• Convert business goals into product specifications for personalization, experimentation, content, and measurement.

• Define the necessary customer data and signals, criteria for target customers, content and experience requirements, capabilities, measurement strategies, and dependencies for each initiative.

• Evaluate data, content, and capability deficiencies and coordinate solutions with relevant teams.

• Shape experiences by identifying customer needs and guiding them through delivery, measurement, learning, and optimization.

• Lead personalization and experimentation projects across TE’s digital platforms.

• Facilitate A/B testing, experience targeting, and tailored digital experiences.

• Establish hypotheses, identify target customers, define experience variations, set business rules, and determine success metrics.

• Validate the delivery of experiences along with measurable customer and business outcomes.

• Utilize JavaScript, HTML, and CSS to support or troubleshoot personalized experiences and experiments as necessary.

• Develop reusable strategies for scaling experiences and testing methodologies across business units.

• Define digital behaviors, events, attributes, and data required for priority use cases.

• Collaborate on data collection, digital instrumentation, data flows, and related specifications.

• Identify and address experience-data deficiencies throughout the digital ecosystem.

• Establish measurement strategies and success criteria together with Analytics teams.

• Employ analytics and measurement tools to assess experiences, customer behavior, and business outcomes.

• Link reusable digital content and assets to personalization and experimentation initiatives.

• Develop reusable guidelines, standards, and playbooks for experimentation, personalization, measurement, and experience development.

• Identify opportunities to streamline delivery and minimize one-off solutions.

• Stay updated on digital experience capabilities and enhance organizational understanding of customer data, content, experimentation, and measurement.

⛳️ Requirements

• Over 7 years of experience in digital product management, personalization, digital experience, marketing technology, digital analytics, consulting, or a related domain.

• Capability to comprehend business and customer challenges and translate them into clear requirements and actionable digital experience solutions.

• Profound understanding of experimentation, including best practices for A/B testing, data-driven segmentation, personalization, customer journeys, and digital measurement.

• Experience in defining data, content, experience, and measurement requirements for digital applications.

• Proven experience collaborating across business, Product, Marketing, Analytics, UX, and delivery teams.

• Ability to articulate complex platform and data concepts in straightforward business language.

• Strong product judgment, problem-solving, and troubleshooting abilities.

• Familiarity with Adobe Experience Cloud functionalities such as Adobe Target, Adobe Analytics, Customer Journey Analytics, Adobe Experience Manager, Adobe Experience Platform, or Adobe Data Collection.

• Experience with Adobe Experience Platform Web SDK and contemporary digital data collection methods.

• Knowledge of customer data, segmentation, identity, data models, and profile concepts.

• Proficient in JavaScript, HTML, CSS, JSON, data layers, and browser debugging tools.

• Familiarity with AEM Experience Fragments, Content Fragments, components, and reusable content patterns.

• Experience working with implementation partners or within a complex enterprise context.

• Adobe certifications are advantageous.

🏝️ Benefits

• Health insurance

• 401(k)

• Disability insurance

• Life insurance

• Employee stock purchase plan

• Paid time off

• Voluntary benefits

• Incentive(s) as part of total compensation