Performance Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee paid media strategies on platforms including Google Ads, LinkedIn Ads, and Meta Ads.

• Initiate, enhance, and manage campaigns directly within advertising platforms.

• Evaluate campaign and funnel performance to pinpoint areas for improvement.

• Monitor CPL, CAC, MQLs, SQLs, conversion rates, pipeline, and revenue metrics.

• Handle large datasets and generate reports utilizing Excel, Google Sheets, Looker Studio, or comparable tools.

• Facilitate client meetings, performance assessments, and strategic discussions.

• Articulate performance outcomes and recommendations to U.S. clients and stakeholders.

• Develop media plans, pacing strategies, and growth initiatives.

• Collaborate with data and measurement teams to produce advanced reports and dashboards.

• Review and conduct quality assurance for work completed by junior specialists.

• Offer guidance, feedback, and support to junior team members.

• Oversee approximately 3–5 client accounts.

⛳️ Requirements

• Proven hands-on experience with Google Ads, LinkedIn Ads, or Meta Ads, with proficiency in at least 2 of the 3 platforms required.

• Experience engaging with B2B SaaS, technology, or fintech clients.

• Solid demand generation experience with a comprehensive understanding of the full sales funnel and the role of paid media in driving MQLs, pipeline, and revenue.

• Preferred experience managing monthly paid media budgets exceeding $100K, with flexibility for candidates possessing strong SaaS/tech expertise.

• Proficient in data analysis and experienced with Excel, Google Sheets, Looker Studio, or similar reporting tools.

• Good grasp of performance reporting, attribution, conversion tracking, and full-funnel measurement methodologies.

• Strong command of English with excellent communication skills and the ability to independently lead client discussions.

• Strong presentation and storytelling capabilities, capable of effectively conveying data insights and recommendations.

• Comfortable with hands-on tasks within platforms, including campaign setup, optimization, reporting, and quality assurance.

• Experience managing monthly ad spend of $200K or more is a plus.

• Familiarity with YouTube, TikTok, or programmatic advertising is advantageous.

• Experience using Looker Studio or Tableau is a plus.

• Knowledge of attribution, incrementality, or multi-touch attribution is beneficial.

• Prior experience mentoring or reviewing junior performance marketing specialists is a plus.

• Resumes must be submitted in English.

• Candidates must reside in a Latin American (LATAM) country.

🏝️ Benefits

• Paid twice a month.

• 12 paid vacation days after 1 year, with increases based on tenure.

• Paid national holidays according to your location.