Performance Media Analyst

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Design, configure, and launch campaigns across various digital platforms, primarily focused on sales generation and customer acquisition for e-commerce.

• Monitor campaign performance and make real-time adjustments to maximize conversions, sales, and ROI/ROAS.

• Collect, interpret, and analyze campaign data to identify trends, growth opportunities, and areas for improvement.

• Create customized reports for clients that include results, insights, and strategic recommendations aimed at increasing sales and revenue.

• Manage campaign budgets and allocate investments to maximize sales and profitability.

• Analyze user behavior within the e-commerce funnel and identify optimization opportunities.

• Track ROAS, ROI, CPA, average ticket, conversion rates, revenue, cost per acquisition, and sales volume.

• Design and execute A/B tests on creatives, audiences, messaging, promotions, and conversion strategies.

• Identify growth opportunities through the analysis of data, users, and digital channels.

• Collaborate with e-commerce, sales, design, content, and development teams.

• Stay updated on trends, tools, and best practices in Performance Marketing for e-commerce.

• Advise clients on strategies for acquisition, conversion, and sales growth through digital media.

⛳️ Requirements

• 1-2 years of experience in managing and optimizing digital campaigns focused on e-commerce and online sales generation.

• Proven experience working with acquisition, conversion, and digital sales growth strategies.

• Experience managing campaigns with objectives related to Purchase, Conversion, Revenue, or Sales.

• Knowledge and experience in metrics such as ROAS, ROI, CPA, CTR, conversion rate, revenue, average ticket, and acquisition cost.

• Proficient in Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads.

• Experience in programmatic media (DV360, Mediamath, etc.).

• Experience working with conversion funnels and the customer journey in e-commerce.

• Strong knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics, and Google Data Studio.

• Ability to interpret data, build informative dashboards, and generate sales-oriented insights.

• Experience collaborating with e-commerce, sales, CRM, or commercial teams.

🏝️ Benefits

• Advanced digital skills and leadership development programs.

• Competitive compensation packages aligned with the market.

• Clear career advancement plans.

• An international and inclusive culture.

• Regional collaboration in a diverse environment.

• 100% transparent, ethical processes focused on equal opportunity.