Performance Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage and supervise a portfolio of Paid Media accounts

• Provide direct support to client representatives

• Engage in weekly communication with vendors or operational partners regarding assigned tasks, quality of work, and enhancements

• Generate referrals through client relationships and professional networks

• Develop quarterly strategies tailored for clients

• Create, oversee, and optimize paid media budgets across various channels

• Grasp client positioning and distinctive value propositions

• Ensure precise lead routing within a CRM system

• Recognize the significance of Programmatic campaigns

• Manage personal productivity and resource utilization

• Collaborate directly with the Associate Director to achieve organizational and client objectives

• Implement and enhance PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads through keyword research, ad copy development, and audience targeting to optimize ROI

• Oversee approximately five mid-tier and enterprise accounts

• Achieve and surpass department-level OKRs, including client growth and goal accomplishment

• Foster client trust and relationships that encourage renewals

• Cross-sell services that align with client objectives

• Report results to client representatives and executives

• Make strategic decisions regarding account trajectories

⛳️ Requirements

• 3+ years of experience in a performance/digital marketing agency

• Experience specifically with B2B SaaS/tech clients in an agency environment

• Extensive knowledge in paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others

• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

• Strong understanding of PPC principles, including keyword research, ad copy development, bid management, and campaign optimization

• Capability to analyze campaign performance data utilizing tools like Google Analytics, GA4, Excel, or other analytic platforms

• Ability to drive results and measure using OCT

• Demonstrated and quantifiable success with mid-market or enterprise accounts

• A unique viewpoint on how to deliver value for SaaS

• Skill in translating and articulating strategies while narrating stories with data

• Competence to organize, prioritize, and manage multiple projects concurrently

• Eagerness to stay ahead of industry trends, including actively learning how AI and automation can improve marketing and operations

• Willingness to travel to client locations approximately once per year or as required

• Must permanently reside in the United States

• Must have established and current authorization to work in the United States

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family

• 100% employer-paid plan for you and 50% employer contribution for dependents

• Access to certified therapists through Spring Health

• Headspace membership

• Gympass

• Unlimited PTO (2-week minimum)

• Paid Company Holidays

• Your Birthday Off

• End of Year Recharge (Closed December 24 - January 1)

• Paid Parental Leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure

• Annual Anniversary Trip to Newport Beach, CA

• Remote work from anywhere in the US

• Option to utilize state-of-the-art offices in Irvine, California

• PC or Mac available

• Reasonable accommodations for qualified individuals with disabilities