Performance Marketing Specialist, Paid Search

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of paid search CPA, blended CAC, and new subscriber acquisition across Canada, the US, and Oddies/Australia.

• Oversee the structure of Google Ads Search, Shopping, Performance Max, Demand Gen, and YouTube accounts.

• Manage budgets effectively, implement bid strategies, analyze search terms, maintain negative keywords, and conduct RSA tests.

• Responsible for paid search initiatives targeting corporate, workplace, and wholesale B2B accounts.

• Develop Microsoft Advertising and Reddit Ads into effective customer acquisition channels.

• Assess new search surfaces, including AI-driven answer engines and shopping agents.

• Reconcile conversions reported by platforms with GA4 and Triple Whale data.

• Focus on reporting the cost per new customer instead of the cost per conversion.

• Craft and test ad copy while adhering to strict character limits.

• Collaborate with the web/CRO team to enhance paid landing page performance.

• Manage the paid search stack and leverage AI/automation effectively.

• Provide data-driven leadership reporting with meaningful insights and recommendations.

⛳️ Requirements

• 2–4 years of experience in paid search or PPC, with direct responsibility for a budget and CPA metrics.

• DTC/e-commerce experience is preferred.

• Proficient in Google Ads, covering match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.

• Experience managing multiple markets or regions is essential.

• US launch experience is preferred.

• Ability to assess when a market requires its own structure.

• Excellent short-form copywriting skills and effective stakeholder communication.

• Reliable operator with full accountability for commitments and proactive risk identification.

• B2B or lead-generation paid search experience is an asset.

🏝️ Benefits

• Complimentary grocery plan.

• Bi-annual performance bonuses linked to both company and individual objectives.

• Health plan available after three months of employment.

• RRSP and pension plan eligibility after twelve months.

• 20 days of Paid Time Off (PTO).

• Fully remote work option within Canada, with flexible scheduling.

• Significant opportunities for career advancement within the organization.