Performance Marketing Specialist – Paid Search

This is a fully remote position, open to applicants in Spain.

📋 Description

• Strategize, implement, and refine Search campaigns across Google Ads, Bing, and other pertinent search platforms.

• Oversee and expand substantial budgets, concentrating on pLTV, ROAS, and ARPU.

• Formulate keyword strategies, ad content, and bidding tactics for subscription funnels.

• Conduct structured A/B testing on creatives, landing pages, and bidding methodologies.

• Partner with Product and Lifecycle teams to enhance onboarding, conversion, retention, and renewal processes.

• Collaborate with Data & Analytics to refine attribution, reporting, and cohort-based insights.

• Monitor and report on daily performance and technical KPIs.

• Manage budgets and pacing to optimize efficiency while achieving growth and profitability targets.

• Keep abreast of industry trends, automation tools, and platform developments.

• Suggest and implement production changes, identify growth opportunities, and contribute to profitable growth by optimizing LTV/CAC.

⛳️ Requirements

• A minimum of 2 years of direct experience managing Google Ads and Bing Ads campaigns.

• Experience working collaboratively across creative, product, and analytics teams.

• A data-driven mindset with a focus on testing and learning.

• Proactive in suggesting new strategies.

• Strong communication skills in English.

• Proficiency in Spanish is an advantage.

• Demonstrated experience managing substantial budgets (€1M+/year) is preferable.

• Background in subscription-based businesses (Web or Apps) is a plus.

• Familiarity with LTV models, cohorts, churn, renewals, and payback periods is advantageous.

• Basic knowledge of SQL or data visualization tools such as Tableau and Looker is beneficial.

• Experience with keyword research and understanding search intent for W2W campaigns is a plus.

• Strong capability in using AI-powered tools, especially Claude, is highly regarded.

🏝️ Benefits

• Flexible working hours.

• Health insurance coverage.

• Opportunities for training and development.

• Flexible career progression with tailored internal training.

• Annual budget for external learning experiences.

• Flexible scheduling with flextime.

• Option to work fully remotely or from our Barcelona office.

• Free Friday afternoons with a 7-hour workday.

• 35-hour workweek during July and August.

• Premium private health insurance, including dental and psychological services.

• 25 vacation days.

• A day off for your birthday.

• Flexible vacation options without blackout periods.

• Complimentary coffee, fresh fruit, snacks, a game room, and a rooftop terrace at the Barcelona office.

• Meal and nursery vouchers.

• Competitive compensation package.

• Full-time permanent employment contract.